AWS for Media & Entertainment

NAB SHOW 2025 Demo Showcase

Data science and analytics

Create. Connect. Captivate.

Media2Cloud V5: a different video understanding approach

Media companies need efficient ways to extract valuable insights from video content. Media2Cloud V5 delivers comprehensive metadata generation at frame, shot, scene, and audio levels. This demo showcases how media organizations can cost-effectively identify ad breaks, detect video segments, and map faces and voices to people using vector embeddings. Powered by Amazon Bedrock, Amazon Nova, Amazon Rekognition, and Amazon Transcribe, Media2Cloud V5 enables faster, more accurate video understanding for enhanced content management, search capabilities, and audience engagement.

Architecture

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Disclaimer

References to third-party services or organizations on this page do not imply an endorsement, sponsorship, or affiliation between Amazon or AWS and the third party. Guidance from AWS is a technical starting point, and you can customize your integration with third-party services when you deploy them.

The sample code; software libraries; command line tools; proofs of concept; templates; or other related technology (including any of the foregoing that are provided by our personnel) is provided to you as AWS Content under the AWS Customer Agreement, or the relevant written agreement between you and AWS (whichever applies). You should not use this AWS Content in your production accounts, or on production or other critical data. You are responsible for testing, securing, and optimizing the AWS Content, such as sample code, as appropriate for production grade use based on your specific quality control practices and standards. Deploying AWS Content may incur AWS charges for creating or using AWS chargeable resources, such as running Amazon EC2 instances or using Amazon S3 storage.