AWS for Media & Entertainment

NAB SHOW 2025 Demo Showcase

Fan engagement

Create. Connect. Captivate.

Interactive extended reality

The media and television industry is adapting to major shifts in business models driven by changing audience viewing habits. As extended reality (XR) technology advances, broadcasters can create new revenue streams by offering entertainment and live sports experiences optimized for the latest wearable headsets and smart glasses. These experiences include real-time statistics, multiple camera angles, player insights, and 3D overlays that viewers can enjoy while maintaining awareness of their surroundings. In this demo, we'll show how AWS Partners Accedo and Stats Perform, powered by AWS, enhance viewer engagement. Accedo's XR platform delivers immersive content, while Stats Perform's Opta AI Studio provides real-time data, AI-generated graphics, and access to comprehensive sports statistics.

Architecture

Interactive Extended Reality

Meet with an AWS for M&E specialist

Disclaimer

References to third-party services or organizations on this page do not imply an endorsement, sponsorship, or affiliation between Amazon or AWS and the third party. Guidance from AWS is a technical starting point, and you can customize your integration with third-party services when you deploy them.

The sample code; software libraries; command line tools; proofs of concept; templates; or other related technology (including any of the foregoing that are provided by our personnel) is provided to you as AWS Content under the AWS Customer Agreement, or the relevant written agreement between you and AWS (whichever applies). You should not use this AWS Content in your production accounts, or on production or other critical data. You are responsible for testing, securing, and optimizing the AWS Content, such as sample code, as appropriate for production grade use based on your specific quality control practices and standards. Deploying AWS Content may incur AWS charges for creating or using AWS chargeable resources, such as running Amazon EC2 instances or using Amazon S3 storage.