Retail Media Technology Platform "CAP Explorer"

C.A.P. Explorer include several features that are designed to provide all stakeholders relevant to in-store retail media with valuable opportunities for campaign optimization that can be delivered at the point of sale. The incremental analysis is based on data points collected throughout the whole customer journey, making in-store advertising not only targeted but also measurable.

C.A.P. Explorer consists of following features:

• Brand & Retail Reporting: Create customized campaign performance reports, provide real-time data visualizations with the "Live View" feature. These reports are tailored for both brands and retailers, giving them immediate access to performance metrics and analytics.

• Campaign Management: Manage content on C.A.P. screens by uploading new clips, campaigns, and pictures. Clips (product videos) are scheduled for playout, while pictures (played between clips when no content is scheduled) offer additional promotional opportunities.

• Infrastructure Management: Input infrastructure information and monitor the system using various dashboards. The health of the system can be tracked through "health monitoring" features, allowing users to oversee and maintain the infrastructure with ease.

• User Management: Assign roles and customize access permissions to align with your organizational structure. Ensure secure and efficient collaboration across teams, whether they are managing campaigns, generating reports, or overseeing infrastructure.