AWS for M&E Blog

Category: Amazon Interactive Video Service

Multiple video quality levels and lower costs with Amazon IVS Multitrack Video

Livestreaming audiences expect seamless video experiences across devices and varying network conditions. Adaptive bitrate (ABR) streaming meets this expectation by dynamically adjusting video quality based on viewer conditions. However, ABR requires transcoding—the process of converting a source video into multiple quality levels to optimize playback across different devices and network conditions. Transcoding at centralized servers […]

Whatnot bolsters real-time live stream resiliency with Amazon IVS

Community is at the heart of live shopping destinations like the wildly popular Whatnot. The online marketplace surpassed $3 billion in gross merchandise volume in 2024 and is on track to top that achievement in 2025. People from around the world converge on the platform daily to forge connections and purchase items that they love, […]

AWS Direct-to-Consumer & Streaming showcase at IBC 2024

The Amazon Web Services (AWS) for Media & Entertainment (M&E) Direct-to-Consumer & Streaming solution area provides services and solutions to help M&E companies prepare, deliver, personalize, and monetize their content across multiple platforms and channels and to provide rich customer experiences with live, linear, and on-demand content. At IBC Show 2024 September 13—16 in Amsterdam, […]

Maestro brings monetization and interactivity to streaming with Amazon IVS

Video is a powerful tool for businesses and brands, but delivering a high-quality, engaging stream to viewers requires complex technology on the backend. Maestro, a white-label solution for creating powerful direct-to-consumer video experiences, provides tools for customers to create live and on-demand video businesses by simplifying the setup, management, and monetization of interactive live streams. […]

Live shopping platform Voggt reduces live stream latency with Amazon IVS

Online marketplace Voggt is on a mission to make shopping more fun. More than one million users across Europe use the mobile-first application, which combines live video and ecommerce to buy and sell goods through interactive, community-driven experiences. To take its offering to the next level, Voggt integrated Amazon Interactive Video Service (Amazon IVS), a […]

Streamlined sports: Empowering youth athletes through live streams, highlights, and AI with IOIO and AWS

HiLYTE is an all-in-one digital platform dedicated to creating premier digital experiences through grassroots sports events and seasons. The company aims to make better technology available for all youth sporting organizations by creating contextual, personalized experiences using thousands of pieces of media. Providing an end-to-end digital ecosystem for participants and spectators in two of the […]

Enhancing live selling experiences using Amazon Interactive Video Service

This blog was co-authored by Hector Zelaya, WebRTC.Ventures WebRTC Developer Advocate. Let your customers experience the future of shopping with live selling: the ultimate blend of online convenience and live video excitement. No crowds, no endless searching—just dynamic, engaging shopping online. In the same vein, allow sellers to add images and QR codes in real […]

How to integrate Audible Magic with Amazon IVS to identify copyrighted content

This blog was co-authored by Dan Curry, Sr. Product Manager, Content Identification at Audible Magic, and Andrew DeWitt, Director, Product Management at Audible Magic. Introduction Amazon Interactive Video Service (Amazon IVS) from Amazon Web Services (AWS) is a managed live streaming service that enables businesses to build interactive experiences and applications to delight their customers […]

Streaming Success: AWS empowers the LATAM Media and Entertainment Industry at Nextv Mexico Conference

With a total population of 660 million and $6 trillion in GDP, Latin America is a fast-growing region that is also home to some of the heaviest internet users in the world – Brazil clocks in with 9.3 hours of average daily usage and Mexico with 7.8 hours per day, compared to 7 hours per […]

Video monetization with Amazon IVS

Live video streaming is increasing globally, and more companies now offer this interactive format to users across a multitude of industries. According to Statistita, online video recorded an audience reach of around 92 percent among internet users worldwide in the first quarter of 2023. Amazon Interactive Video Service (Amazon IVS), a managed service that enables […]