AWS for M&E Blog
Category: Compute
Snap optimizes Bitmoji rendering with NVIDIA L4 and Amazon G6 Instances
This blog was co-authored by Wenzhou Wang, Tech Lead, Bitmoji at Snap Inc. Snapchat’s Bitmoji allows users to create personalized avatars that mirror their appearance and style, adding a unique, expressive dimension to their online interactions. With millions of rendering requests generated every minute across Chats, Stories, and AR experiences, Snap needed an infrastructure capable […]
Juno FX redefines the future of VFX production in the cloud
In just two years, visual effects (VFX) studio Juno FX has reimagined content creation in the cloud while breaking fresh ground in entertainment production. Its modest team of artists and developers can now compete with much larger studios thanks to Orion, the startup’s software-as-a-service (SaaS) platform developed by sister company Juno Innovations. Built entirely on […]
Disc Golf Pro Tour boosts fan engagement and drives viewership with AWS
In December 2023, the Disc Golf Pro Tour (DGPT) successfully completed its migration to Amazon Web Services (AWS), overcoming a variety of challenges with its previous over-the-top (OTT) provider. This transition enabled DGPT to enhance performance, gain valuable data insights, and scale seamlessly. With the support of the AWS Migration Acceleration Program (MAP), the AWS […]
Hornet supercharges render capacity with AWS
Crafting imaginative creative for major advertising agencies, global brands, and entertainment companies requires an unbounded imagination. It demands the kind of creativity that Hornet has showcased for more than 25 years across its live action, visual effects (VFX), stop motion, motion design, 3D, cel animation, and brand strategy work. As the studio has continued to […]
F1 revs up race day broadcasts with real-time data storytelling
Enhanced story identification enables production team to create a more immersive fan experience. On a FORMULA 1® (F1) race day, the broadcast control room is pressure-packed as production personnel seek to keep pace with all the action on the track and behind the wheel to relay impactful stories to viewers around the world. On track, […]
Blur Studio’s Secret Level unlocks cloud rendering with AWS
Secret Level is a new adult-animated anthology series featuring original stories set within the worlds of some of the world’s most beloved video games. From the creative minds behind LOVE, DEATH + ROBOTS, each of the episodes is a celebration of games and gamers. Secret Level is created by and executive produced by Tim Miller. […]
AWS brings generative AI to NFL’s My Cause, My Cleats campaign to power purpose-driven design
See how NFL stars Maxx Crosby, Josh Allen, and DK Metcalf used AWS generative AI to design cause-focused cleats—and now you can too The National Football League’s (NFL) “My Cause My Cleats” initiative has fused sports and philanthropy since 2016, inviting fans to connect with players’ personal causes displayed on custom-designed cleats. This year, the […]
Animaj accelerates 3D pipeline to streamline kids’ animation with AWS
In less than three years, French startup Animaj made a name for itself in media production for kids. The company, founded in 2022, specializes in transforming intellectual property (IP) into bite-sized programming for 2-9 year-olds around the world. Animaj taps 3D animation vendors to deliver content for Pocoyo, Kidibli, Hey Kids, and Rabbids Invasion. It […]
Powering Fan Engagement for Racing Events with Amazon Location Service
For race organizers and sports teams, providing near real-time participant tracking across vast distances has traditionally required extensive physical infrastructure. With Amazon Location Service, you can now deliver immersive fan experiences by tracking athletes from motorsports to marathons at scale in the cloud. Whether it’s motorsports, cycling, running, or sailing, knowing participants’ locations in near […]
Sportradar delivers cloud-native OTT on AWS
This blog was co-written by Ing. Philipp Neuhofer MSc., Senior Domain Architect at Sportradar. Operating within the fast-growing over-the-top (OTT) services industry, Sportradar Group AG, a leading global sports technology company, has to keep pace with the industry’s high demands. Since Sportradar’s OTT service launched in 2016, there has seen rapid growth in demand for […]