Category: Analytics

In today’s world, public content has never been more relevant. Data from customer reviews is being used as a tool to gain insight into consumption-related decisions as the understanding of its associated sentiment grants businesses invaluable market awareness and the ability to proactively address issues early. Sentiment analysis uses a process to computationally determine whether […]

In this blog post we’ll show you how you can use Amazon Translate, Amazon Comprehend, Amazon Kinesis, Amazon Athena, and Amazon QuickSight to build a natural-language-processing (NLP)-powered social media dashboard for tweets. Social media interactions between organizations and customers deepen brand awareness. These conversations are a low-cost way to acquire leads, improve website traffic, develop […]

This blog post was last reviewed August, 2022. Introduced at AWS re:Invent in 2017, Amazon SageMaker provides a fully managed service for data science and machine learning workflows. One of the important parts of Amazon SageMaker is the powerful Jupyter notebook interface, which can be used to build models. You can enhance the Amazon SageMaker […]

Have you ever had the need to segment a data set based on some of its attributes? K-means is one of the most common machine learning algorithms used to segment data. The algorithm works by separating data into different groups, called clusters. Each sample is assigned a cluster so that the samples assigned to the […]

In this blog post we demonstrate how to run distributed offline inference on large datasets using Apache MXNet (incubating) and Apache Spark on Amazon EMR. We explain how offline inference is useful, why it is challenging, and how you can leverage MXNet and Spark on Amazon EMR to overcome these challenges. Distributed inference on large […]

Today, AWS is excited to announce support for Apache MXNet and new generation GPU instance types on Amazon EMR, which enables you to run distributed deep neural networks alongside your machine learning workflows and big data processing. Additionally, you can install and run custom deep learning libraries on your EMR clusters with GPU hardware. Through […]

Millions of customers shop in brick and mortar stores every day. Currently, most of these retailers have no efficient way to identify these shoppers and understand their purchasing behavior. They rely on third-party market research firms to provide customer demographic and purchase preference information.

This blog post walks you how you can use AWS services to identify purchasing behavior of your customers. We show you:

How retailers can use captured images in real time.
How Amazon Rekognition can be used to retrieve face attributes like age range, emotions, gender, etc.
How you can use Amazon Athena and Amazon QuickSight to analyze the face attributes.
How you can create unique insights and learn about customer emotions and demographics.
How to implement serverless architecture using AWS managed services.

Your users have questions and you have answers, but you need a better way for your users to ask their questions and get the right answers. They often call your help desk, or post to your support forum, but over time this adds stress and cost to your organization. Could a chat bot add value for your customers? Interestingly, a recent poll shows that 44% of people would rather talk to a chat bot than to a human! In this post we provide a sample solution, called QnABot (pronounced “Q and A Bot”). The QnABot uses Amazon Lex and Amazon Alexa to provide a conversational interface for your “Questions and Answers.” This allows your users to ask their questions and get quick and relevant answers.

If you generate machine learning (ML) models, you know that the key challenge is exporting and importing them into other frameworks to separate model generation and prediction. Many applications use PMML (Predictive Model Markup Language) to move ML models from one framework to another. PMML is an XML representation of a data mining model. In […]