AWS for Industries
Preview of AWS at National Retail Federation (NRF) 2025 Asia Pacific
We are thrilled to be joining the National Retail Federation (NRF) Big Show: Asia Pacific for its second year from June 3-5, 2025 in Singapore.
This year’s theme, ‘Retail Unlimited,’ explores how technology can transform industries and elevate shopping experiences at every touchpoint. Together with Amazon Web Services (AWS), Amazon teams, and AWS Industry Partners, we’ll demonstrate how retailers, consumer brands, and restaurants can harness cloud solutions to innovate faster, drive business growth, and deliver exceptional consumer experiences at scale.
Learn from industry experts and explore the boundless potential of technology innovation at NRF 2025 Asia Pacific. Here’s a preview for what you can expect from AWS and Industry Partners at the event:
Visit AWS booth #407
Together with an unmatched community of industry-expert partners, AWS provides innovative solutions for retail, consumer brands, restaurants, and food service technology leaders that help them solve technical challenges, deliver greater business agility, and create unparalleled consumer experiences across all channels. Stop by the AWS booth to see the latest demos and drop by our in-booth Theater to watch over 20 AWS TechTalks while you network with your peers.
Featured Technology Demonstrations | AWS booth #407
AWS, Amazon, and AWS Partners offer leading solutions for smart stores, digital commerce, customer engagement and marketing, data and intelligence, merchandise planning, supply chain, and manufacturing along with product development. We bring these solutions together with modern architecture to serve your customers seamlessly across all channels. Visit AWS at booth #407 to explore featured demo areas.
- Smart stores: Gain deeper shopper insights, streamline operations, and reinvent the shopping experience using Smart Store solutions powered by AWS.
- Digital commerce: Use AWS cloud and artificial intelligence solutions to deliver engaging, secure shopping experiences across digital channels, increasing conversions and profitability.
- Retail operations: Optimize every aspect of your retail operations, from demand forecasting and supply planning to efficient supply chain management. Deliver compelling assortments and exceptional customer service to your shoppers and achieve higher revenue, reduced costs, all while hitting sustainability targets.
- Customer engagement and marketing: Maximize marketing effectiveness and improve customer experiences with access to unmatched insights and AI-driven personalization along every step of the buyer’s journey.
- Generative AI: Discover how Amazon Bedrock and Amazon Personalize can be used to deliver hyper-personalized customer experiences across multiple touchpoints (such as social ads, emails, and website, tailored to shoppers throughout the journey). See how generative AI plays an integral role in the customer’s journey from discover, find, purchase, to post-purchase.
- AWS Partner demos: See AWS Partners, specializing in industry technology, deliver leading purpose-built solutions and expert consulting services that empower retailers and brands to modernize and drive innovation across the entire enterprise.
While you’re there, don’t forget to catch innovative demonstrations from our innovative AWS Industry Partners like Proto Hologram, Bodd, Shipsy, Threedium, UST. Here’s a quick summary of what these partners are showcasing:
- Proto Hologram The world’s first holographic communications platform. An end-to-end system for creation, management, delivery and playback of interactive commerce content.
- Bodd State-of-the-art full body 3D scanners and precision body scanning technology revolutionizing retail operations with personalized sizing recommendations.
- Shipsy An AI-powered platform empowering global businesses to automate, optimize, track, and simplify end-to-end logistics and supply chain operations.
- UST Providing specialized consulting services to transform retail and consumer brand businesses. UST solutions span supply chain management, in-store experiences, and more. They help organizations optimize operations and enhance customer engagement to build long-term consumer relationships and value.
- Threedium Empowering brands to deliver stunning immersive consumer experiences. Its SaaS platform revolutionizes digital engagement by managing the entire lifecycle of 3D digital twins, facilitating augmented reality, virtual try-on, 3D ads, and product configurators across omnichannel and various devices, including Apple Vision Pro and Meta Quest.
Exhibitor Big Ideas with AWS
Tuesday, 3 June 2025 | 1:45PM – 2:15PM | Exhibitor Big Ideas | Expo Stage 2
Digital Commerce Reinvented: Navigating Retail’s AI Transformation
As AI reshapes digital commerce at unprecedented speed, the difference between success and stagnation lies in how retailers orchestrate intelligent experiences across the shopping journey. Discover how retail pioneers are revolutionizing online shopping through innovative AI implementations today—from personalized discovery to predictive merchandising – while building towards a future where agentic AI creates intuitive experiences that anticipate and adapt to each customer’s needs.
Featured speaker: Vince Koh, Worldwide Head of Digital Commerce, AWS
Terence Fung, Casetify, Engineering Director (Hong Kong)
Rick Green, Super Retail Group, General Manager of Data Transformation (Australia)
Wednesday, 4 June 2025 | 1:45PM – 2:15PM | Exhibitor Big Ideas | Expo Stage 2
Beyond Smart Stores: The Promise of Agentic Intelligence in Retail
In an era where physical retail stands at the cusp of transformation, pioneering retailers are laying the foundation for autonomous stores powered by agentic AI – intelligent systems that can understand, decide, and act independently. Join us to explore how industry leaders are revolutionizing store operations today, while discovering a future where AI agents orchestrate key areas like inventory, pricing, and personalized shopping, enabling store teams to focus on what truly matters—creating meaningful human connections that define great retail.
Featured speaker: Justin Swagler, Worldwide Head of Physical Retail, AWS
Kelvin Kok, FamilyMart Malaysia (Malaysia)
Executive AWS Luncheon “Retail Resilience: Driving Growth in an Era of Change”
Wednesday, 4 June 2025 | 12:15PM – 1:45PM | Invite-only Lunch
Retail Resilience: Driving Growth in an Era of Change
By Invitation only | Request your invite
Join fellow retail executives for an intimate leadership lunch where we’ll explore how forward-thinking organizations are building business resilience through innovation. In a landscape shaped by new tariffs, evolving consumer expectations, and supply chain dynamics, discover how industry pioneers are leveraging cloud, analytics, and artificial intelligence to create more adaptable, resilient, and profitable retail enterprises.
Featured speakers:
Host: Robyn Hill, APJ Head, Business Development, Retail and Consumer Goods, AWS (Australia)
Justin Honaman, Worldwide Head of Business Development, Retail and Consumer Goods, AWS
Deborah Weinswig, CEO and Founder, Coresight Research
Deirdre Boyle, Chief Member Experience Officer, Flybuys (Australia)
Madhusudhan Rao, CTO, Swiggy (India)
Adrien Desbaillets, CEO, SaladStop! (Singapore)
Embark on an exclusive culinary journey at our Executive AWS luncheon, tailored for senior retail and consumer brands leaders and innovators building the future of the industry today. This opportunity is limited to 40 select guests in a uniquely designed venue. This focused gathering provides an exclusive opportunity to engage with your peers and to share experiences while exploring collaborative opportunities that can elevate your business. Don’t miss this chance to be part of a dynamic conversation that can drive your company success.
Epic afternoon events
Join AWS and our industry-expert partners for a series of afternoon events meticulously curated for you. Highlighting the latest advancements in generative AI tech, these events promise to captivate you with engaging activities, thought-provoking content, and breathtaking views from some of Singapore’s most iconic venues. Trust us, you won’t want to be anywhere else!
JUNE 2 | Pre-conference
Applications of Generative AI in the Retail Value Chain
Hosted by AWS and PwC
June 2 | 5:00 PM – 8:00 PM | AWS Office Singapore
2, Central Boulevard | IOI Central Boulevard Towers | East Tower, Singapore 018916
Level 5, Shiretoko and Himeji-Jo Rooms (103 & 104)
AWS is hosting an exclusive executive networking event in Singapore, led by Ravi Bagal, AWS’s Worldwide Head of Retail and Consumer Goods, alongside PwC leadership and industry executives from prominent Asia Pacific brands. This event centers on two key industry focus areas: supply chain challenges and generative AI innovation, while offering attendees a preview tour of the new AWS Innovation Hub before its official opening. The afternoon program combines professional networking with substantive discussions on emerging technology trends and business transformation, over refreshments and hors d’oeuvres. This executive gathering at AWS’s Singapore office aims to facilitate meaningful dialogue between industry leaders while providing exclusive access to AWS’s newest regional innovation center.
Space is limited | RSVP today
JUNE 3 | Day 1 NRF Asia Pacific
Singapore Sunset from the Marina Bay Sands Iconic Rooftop
Hosted by Forter and AWS
June 3 | 5:30 PM – 9:30 PM | CÉ LA VI Singapore SkyBar Rooftop
1 Bayfront Avenue Marina Bay Sands, Hotel, Tower 3, Singapore
Join Forter and AWS for an exclusive evening of networking and insights all while enjoying the sensational sunset from one of the most iconic rooftops in Singapore atop Marina Bay Sands. Connect with industry leaders, knowledge-share, enjoy cocktails and bites while treating yourself to a complimentary, personalized gift. Ideal for leaders and executives in ecommerce, fraud, and payments from enterprise companies across retail, consumer goods, travel and hospitality, food and beverage, Quick Serve Restaurants (QSR), marketplaces, and digital goods, looking to network and connect with industry peers.
Space is limited | RSVP today
JUNE 4 | Day 2 NRF Asia Pacific
AWS Industry Innovators Executive Reception: Gen AI Playground for Retailers, Restaurants, and Brands
Hosted by AWS
June 4 | 4:30 PM – 6:30 PM | SKAI Restaurant
Swissôtel The Stamford | 2 Stamford Road, Level 70, Singapore
Join us for an exclusive afternoon of networking at SKAI, the highest restaurant in Singapore, located on the 70th floor of the Swissôtel The Stamford. This event brings together senior leaders and industry innovators for relaxed conversations and new connections in a refined, panoramic setting. Enjoy new connections and generative AI-powered activations for explorational fun of latest AWS and partner AI tech.
Space is limited | RSVP today
JUNE 5 | Day 3 NRF Asia Pacific
AWS Executive Connect: Retail Reimagined – Transform and thrive with AI
June 5 | 2:00 PM – 8:00 PM
AWS Singapore Office, IOI Central Boulevard Towers, 2 Central Blvd, Singapore 018916, Level 5
Join us at AWS Executive Connect for an exclusive deep dive into AI’s transformative impact on retail in 2025. This gathering brings together ASEAN retail executives and technology leaders to explore how AI is revolutionizing customer experiences and operational excellence.
Book a meeting with AWS
As you can tell, there is a lot happening in only three days at NRF Asia Pacific and we can’t wait to see you there.
Reach out to us to schedule a guided booth tour or set up a meeting with one of our experts.
Meet with AWS | Request your meeting here
Register today
If you are a retailer planning to attend, use this NRF 2025 APAC $500 USD discount.
Promo code: SI-AMAZON-33
Use this ticketing page to register and put in the promo code at the payment page. Please note that this discount applies for Retail All-Access passes only. You may find who is eligible for a retail pass in this link. This promo code is valid through June 5, 2025.
From daily in-booth TechTalks to booking expert meetings and exploring breakthrough tech, find your retail innovation with AWS at NRF 2025!