Join us at FinOps X 2025: your guide to all things AWS

We’re excited to engage with the FinOps community at FinOps X 2025 in San Diego, June 2-5. If you’re looking to spend quality time with the AWS team, here’s where you can find us:

AWS Reception Party (Monday, June 2, 6:30-8:30PM, Coronado Terrace)

Start your FinOps X in style! We will kick off the week with AWS Social Mixer party on Monday evening. It is a perfect way to warm up for the conference and connect with the AWS team and your fellow FinOps leaders in a relaxed setting. Join us for an evening of great conversation, delicious bites, and refreshing drinks at the Coronado Terrace. Haven’t RSVP’d yet? Secure your spot here

Leadership keynote (Tuesday & Wednesday, June 3 & 4, 8:00-9:30AM, Keynote Stage)

Don’t miss our executive keynotes featuring:

James Greenfield, VP of AWS Commerce Platform, joins fellow cloud industry leaders for an insightful VP panel discussion in the Day 1 (June 3) keynote.

John Phillips, Director of AWS Insights and Optimization product and engineering team, takes the stage to unveil exciting announcements during the Day 2 (June 4) keynote.

AWS Booth (Monday 4:00PM – 7:00PM, Tuesday & Wednesday 7:00AM – 5:00PM)

Stop by and connect with our wonderful OPTICS team and Cloud Financial Management experts. Whether you want to learn about our latest announcements, dive deep into specific FinOps challenges, or meet with our product leaders, our team is here to help. Come chat with us about your cloud financial management journey – we love getting nerdy about FinOps!

Breakout Sessions (Tuesday & Wednesday, June 3 & 4, 11:00AM-5:00PM, AWS Stage)

Join us at the AWS Stage room for six breakout sessions designed to deep dive into our latest announcements and share proven best practices to elevate your FinOps journey.

Day 1 (June 3)

11:00-11:45AM  | Achieving 30% Cloud Cost Savings: Lockheed Martin’s FinOps Success Story

Learn how Lockheed Martin achieved an impressive 30% in cloud cost savings by implementing FinOps practices at scale. Discover how AWS CFM services and Cloud Intelligence Dashboards helped uncover and apply advanced optimization strategies, build a robust cost-aware governance culture, and set a new standard for financial efficiency in the highly regulated aerospace and defense industry.

Speakers:

Yuriy Prykhodko, Principal TAM, Lead of Cloud Intelligence Dashboards, Diane Kozobolis, FinOps Product Owner, Lockheed Martin

1:00-3:00PM | The Frugality Fest Workshop

Gather your dream team of three to four FinOps practitioners and embark on a hands-on experience optimizing AWS application costs. Bring your laptop, and we’ll provide you with an AWS account pre-populated with essential services like EC2, Lambda, RDS, and S3. Compete in real time to achieve the lowest total cost of ownership (TCO) score. Remember, the goal is to optimize costs while ensuring the smooth operation of your production environment!

Speakers:

Matt Berk, Principal Technical Account Manager, RK Sai, AWS Enterprise Support, Principal Technical Account Manager

Koushik Das, AWS Enterprise Support, Senior Technical Account Manager, Voicu Chirtes, AWS Enterprise Support, Senior Technical Account Manager, Seun Akinyosoye, Senior Technical Account Manager

4:15-5:00PM | Adapting your FinOps playbook for Generative AI costs

While Generative AI might seem like a whole new world, the good news is that many of your proven Cloud Financial Management (CFM) practices still apply. In this practical session, we’ll show you how to leverage your existing CFM expertise while navigating the unique aspects of Generative AI cost optimization. We’ll break down essential Generative AI concepts that impact your bottom line – from token usage and inference costs to GPU utilization – in straightforward, actionable terms. We’ll explore different deployment approaches and their cost implications, helping you make informed decisions for your organization’s Generative AI initiatives

Speakers:

Steph Gooch, Sr. Solutions Architect Advocate, AWS, Adam Richter, Sr. Optimization Solutions Architect, AWS

Day 2 (June 4)

11:00-11:45AM | What’s new with Cost Optimization

Learn new capabilities in the AWS cost optimization space, and see how you can leverage them to monitor your resource performance and cost, and get insights on modernizing, rightsizing, and purchasing recommendations.

Speakers:

Rick Ochs, Senior Manager, Product Management, AWS | Jimmy Yang, Senior Product Manager, AWS | Liam Greenamyre, Principal Product Manager, AWS

1:00-2:00PM  | Advanced analytics with AWS Cost and Usage Reports

Curious to know the breakdown of your AWS Savings Plans discounts per account or want to have a complete picture of your Bedrock service usage by including all the resources it’s built upon? Join this code talk to learn how to write queries for your AWS Cost and Usage Reports (CUR) and analyze your billing and usage for deeper insights and optimization opportunities.

Speakers:

Steph Gooch, Sr. Solutions Architect Advocate, AWS | Justin Marks, AWS Enterprise Support, Senior Technical Account Manager

4:15-5:00PM | New AWS FinOps Tools for Cost Analysis and Management

Join us to explore recent enhancements in the AWS cost management space that will transform how organizations handle cost analysis. This session will reveal new tools and features designed to simplify cost analysis workflows, improve estimation accuracy, and strengthen governance controls.

Speakers:

Bowen Wang, Principal Product Marketing Manager | Matt Berk, Principal Technical Account Manager.

Customer meetings and group discussions

Let’s connect! We have 1:1 customer meetings and group discussion opportunities to share your feedback with the AWS Cloud Financial Management product leaders. Reach out to your account teams to schedule a chat about your specific interests.

Can’t wait to see you all in San Diego soon!