AWS Partner Network (APN) Blog
Tag: Customer Data Platform
Maximize Marketing Impact with an AI-Driven Composable CDP powered by GrowthLoop and AWS
This post will explore what a composable CDP is and why organizations are embracing this new approach to data activation. Additionally, it will explain how organizations can integrate GrowthLoop’s composable CDP platform with their existing AWS infrastructure to enable an AI-powered feedback loop for smarter campaign activation.
Personalize Amazon Connect customer interactions in real-time using Tealium and AI
Discover how integrating Tealium CDP with Amazon Connect transforms customer service by bringing real-time digital journey insights directly to your contact center. Understand a reference architecture for seamlessly incorporating customer behavior data from web, mobile, and connected devices into Amazon Connect. See how this integration empowers agents with contextual intelligence, reduces resolution times, and delivers hyper-personalized experiences that drive customer satisfaction.
Maximize Customer Acquisition, Retention, and Lifetime Value with AWS Advertising and Marketing Technology Competency Partners
We’re excited to announce the AWS Advertising and Marketing Technology Competency to help AWS customers find partners that will develop the future of advertising and marketing by promoting solutions built on AWS—making data interoperability and innovation more effective. Previously called the AWS Digital Customer Experience Competency, the expanded Competency includes new categories to further differentiate partners and help customers find the right solution for their business.
A Composable Customer Data Stack with ActionIQ CX Hub and Amazon Redshift
IT teams are always exploring solutions to increase their existing investments and looking for solutions that answer business needs in line with IT objectives. Learn the benefits of adopting a composable customer data platform (CDP), discover ActionIQ’s Customer Experience (CX) Hub, and understand how ActionIQ and Amazon Redshift enable a composable CDP. This helps technical teams extend and enhance existing technology investments to manage data governance, costs and performance.
Where Does a Customer Data Platform Fit in With My AWS Data Lake?
When it comes to evaluating tools and technologies that focus on customer data, it can be difficult to understand how one tool differentiates from the next. Tealium was one of the first entrants in the Customer Data Platform (CDP) category and helped shape the industry. As such, Tealium is uniquely positioned to help organizations make the most of their data and offer more ways to deliver high-quality customer data to AWS in real-time.