Category: Marketing & Advertising

This post will explore what a composable CDP is and why organizations are embracing this new approach to data activation. Additionally, it will explain how organizations can integrate GrowthLoop’s composable CDP platform with their existing AWS infrastructure to enable an AI-powered feedback loop for smarter campaign activation.

Hyper-personalization is transforming digital marketing and enhancing customer experience. This blog post explains how the Braze customer engagement platform, augmented by Amazon Web Services (AWS) Generative AI services, revolutionizes your brand-customer interactions. By integrating Braze with AWS’s advanced AI capabilities, you can forge more meaningful, real-time connections with your customers. Using Amazon Bedrock, Braze creates highly personalized content that adapts to your customers’ individual preferences and behaviors in real time. This approach facilitates tailored messaging, recommendations, and interactions that resonate deeply with each user, driving immediate engagement, long-term loyalty, and revenue growth. In this post, we’ll explore how strategically integrating Braze and AWS transformed customer engagement strategies, fostering a more personalized and profitable customer journey.

As customer expectations evolve and data volumes grow exponentially, organizations face unprecedented challenges in managing and activating customer data effectively. Snowplow, a behavioral data collection platform, combined with Databricks Lakehouse platform, creates a scalable foundation for building a next-generation composable CDP on AWS. This solution enables organizations to collect, process, and activate customer data at scale while maintaining complete data ownership and control.

Discover how Publicis Sapient’s new AI-powered marketing solution combines margin prediction and offer generation capabilities on AWS to revolutionize campaign creation. Using Amazon Bedrock and advanced LLMs, marketers can now generate data-driven, personalized campaigns in minutes instead of days, while accurately predicting campaign performance and optimizing ROI.

In the last few years, marketers have faced challenges due to changes in traditional analytics tracking, privacy regulations, and tracking limitations by browsers and operating systems. In this blog post, learn the importance of building greater ownership of customer data through zero-party and first-party data, as well as the potential for second-party data partnerships. The combined expertise of AWS and Slalom can help companies navigate this marketing transformation by providing purpose-built solutions and a strategic, customer-centric approach.

Learn more about the Next-Gen Digital Analytics, a solution built on Amazon Web Services, using Snowplow and Snowflake. This joint solution empowers organizations to unlock the untapped value of customer behavioral data. It improves data quality, governance, and real-time activation within their AWS environment. By implementing this solution, customers can supercharge the use of Artificial Intelligence (AI) and generative AI adoption to help address key business objectives, such as user acquisition, retention, and customer lifetime value.

Customer data is critical for modern digital organizations, but is often scattered across tools which can render it useless. Historically, customer data platforms (CDPs) aimed to consolidate data for insights and activation, but organizations now prefer a composable CDP architecture on AWS to sync data from Amazon Redshift and Amazon S3 into downstream tools. Hightouch facilitates this composable CDP approach, making it easy to activate AWS data across channels without engineering work.

Brands struggle to deliver personalized customer experiences, giving competitors with real-time end-to-end personalization a competitive edge. Mastering personalization requires unifying customer data across systems into a Customer 360 view. RudderStack and AWS make building a Customer 360 in Amazon Redshift easy, as RudderStack handles complex data unification and automatically generates insights while Redshift provides a scalable, performant data warehouse.

Winning and retaining customers requires thoughtful engagement fueled by customer data. While legacy customer data platforms (CDPs) aggregate data, they also create silos. RudderStack’s warehouse-native CDP built on Amazon Redshift provides flexible data pipelines to collect, unify, and activate customer data. This eliminates silos and establishes a single source of truth to enable teams to collaborate and create tailored customer experiences that drive growth.

We’re excited to announce the AWS Advertising and Marketing Technology Competency to help AWS customers find partners that will develop the future of advertising and marketing by promoting solutions built on AWS—making data interoperability and innovation more effective. Previously called the AWS Digital Customer Experience Competency, the expanded Competency includes new categories to further differentiate partners and help customers find the right solution for their business.