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If I have to sum up GTM Buddy in three words - Auto-Organize, Ease of Discovery, Collaboration.
What do you like best about the product?
Even though I’ve used Showpad and other sales enablement tools in the past, I find GTM Buddy much more effective because it integrates with a seller’s workflow. In other words, it’s simpler to use. A document doesn’t have to be tagged by an enabler.GTM Buddy is a one-stop-shop for all our content needs, including blogs, FAQs, competitive pages, and YouTube/Vimeo videos. We love that GTM Buddy content is always available to sellers, no matter where they are - whether it’s in email, CRM, or a social network like LinkedIn. We came to the decision to buy the product due to its AI-powered Content Recommendations. It’s a feature that’s unique to GTM Buddy and has helped our reps find and share content more efficiently. Content that was previously unused or unexplored is now being used as an enabler.
What do you dislike about the product?
Some features and functionalities can drive greater value for bigger/more mature sales organizations.
What problems is the product solving and how is that benefiting you?
There was a huge gap between the content that the Marketing team was producing versus the content that sellers needed. In order to bridge this gap, GTM Buddy provided an interface for sellers and marketers to communicate and give feedback. With this information combined with prospect engagement on shared content, we were able to understand which content was effective and which wasn’t.
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Great product to enable salespeople
What do you like best about the product?
GTM Buddy closes the gap between marketing and Sales. Loading up all the collateral in one place has increased accessibility. The availability of elastic search is terrific since one doesn't necessarily have to know what they're looking for. Typing in a keyword is enough. That coupled with directly integrating the material in emails, tracking open rates, engagement, etc. is killer
What do you dislike about the product?
Not much. There are some gaps since the product is new but the team is extremely proactive and actively work on feedback to quickly fix any niggles
What problems is the product solving and how is that benefiting you?
Enabling the sales team with more information, better accessibility. The immediate short term benefit we've seen is the drastic reduction is research time and time spent on internal legwork
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