Great Capabilities, but Complex Setup
What do you like best about the product?
What I like best about Tealium Customer Data Hub is how seamlessly it unifies customer data from multiple sources in real time. The platform offers powerful identity resolution capabilities, allowing us to create a single, consistent customer view across devices and channels. This has dramatically improved the effectiveness of our personalization and targeting efforts.
What do you dislike about the product?
While Tealium Customer Data Hub is a powerful platform, there are a few areas that could be improved. The initial setup and implementation can be complex and time-consuming, especially for teams without deep technical expertise.
What problems is the product solving and how is that benefiting you?
With increasing privacy regulations, managing customer consent across multiple platforms had become complex and fragmented. Tealium’s built-in Consent Management Platform (CMP) allows us to centrally manage and enforce user preferences across all touchpoints—ensuring we remain compliant while respecting customer choices.
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