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Airtable

Airtable | 1

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External reviews

2,968 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Amber D.

Learning More Useful Tools Everyday

  • April 22, 2025
  • Review verified by G2

What do you like best about the product?
I love that once you have all the data into Airtable you can customize the interfaces to display whatever you are needing to look at or present on. You can input an unlimited amount of data and pull from multiple sources.
What do you dislike about the product?
Airtable is a platform that you have to learn by going in and playing around with. Once I figured out how to work with the interfaces and the data it was a lot easier to use. It just takes sometime to understand the platform and can be a little overwhelming at first.
What problems is the product solving and how is that benefiting you?
Creating a single interface per event for me. I am able to present all the data I can think of that stakeholders need to see for that event.


    Doug K.

Airtable Review

  • April 22, 2025
  • Review provided by G2

What do you like best about the product?
I have used Airtable for my own business since 2018, and I've been implementing and supporting clients since that time as well.

I find Airtable is an absolute amazing product to implement and install for my clients. The flexibility of Airtable to quickly construct workflows is a very strong point.

The other feature that that I like is how easy it is to integrate with Zapier and API programming. This is one of the easier programs I've worked with as far as Integration.
What do you dislike about the product?
A very strong feature of Airtable is it's flexibility - which can also be a consideration. Since Airtable is so easy to customize, it's also easy to "accidently" delete something.

As a consultant/developer - if there was a meaningful affiliate program - I would take advantage of that.
What problems is the product solving and how is that benefiting you?
Airtable provides a great platform to service clients with. It's a very easy sale.


    Angela M.

Airtable is amazing in every way!

  • April 22, 2025
  • Review verified by G2

What do you like best about the product?
I love that it seems like the possibilities are endless. I can received, send, manipulate, and store data in ways that I haven't been able to with any other product. It also makes it really easy to share views with others. I use Airtable every single day!
What do you dislike about the product?
I wish forms could gather information and distribute that information into multiple tables in the base. I would also like the ability to copy/paste from something like a spreadsheet into form fields. And - even though I use Airtable a ton, I'm a bit of a novice so the formulas are way more tricky than I would like them to be.
What problems is the product solving and how is that benefiting you?
Airtable allows me to condense all my information into one place and then share that via views with others in my organization. It's essentially my CRM, Time sheet for contractors, and way to plan and organize my events. It's benefiting me by being in one place and easily being able to share data.


    Media Production

Streamlined Productivity

  • April 22, 2025
  • Review provided by G2

What do you like best about the product?
Ease of creating views, customizing information displayed in views, easy to visualize data.
What do you dislike about the product?
Lag time for some views with more fields.
What problems is the product solving and how is that benefiting you?
All users are referencing a global source of fresh, live-updating information when looking at Airtable records, rather than disparate sources of information managed by individual teams.


    Jonathan M.

Perfect way to collaborate for content

  • April 22, 2025
  • Review verified by G2

What do you like best about the product?
I love the way Airtable allows my team to collaborate on content creation. We can each have our own workspaces to add content, modify, and assign tasks to people who need.
What do you dislike about the product?
It's great at collaborating on content. And while it works specifically for our situation of content creation, I don't think it would work as a project management system for most companies.
What problems is the product solving and how is that benefiting you?
Our primary business model is creating large amounts of social media content that gets translated, designed, and has a bunch of other data associated with each post. Airtable is the perfect solution for that. Other systems would be far more complex than we need or not allow us to collaborate like we need to.


    Erin J.

Good but could use some improvements

  • April 22, 2025
  • Review verified by G2

What do you like best about the product?
I like that it saves attachments, and it is easy to organize to my liking.
What do you dislike about the product?
The search bar is not prominent at the top of the page. I also dislike that you can't see all of your databases if you are already in one, like you would be able to see if you went to "file" in an excel sheet. It does not have the same functionality as Excel so I still have to use excel sheets sometimes. Ideally I would like to use only one database for information.
What problems is the product solving and how is that benefiting you?
It has become a connecting point between departments, so everyone can find the same information in one central location.


    Music

Perfect for content tracking

  • April 22, 2025
  • Review verified by G2

What do you like best about the product?
It's so helpful to enter data in the Master Doc and then be able to visualize it in so many ways, without having to update it in multiple spots.
What do you dislike about the product?
None so far. I haven't had any issues using it! Maybe more templating?
What problems is the product solving and how is that benefiting you?
It helps track outreach for a specific project and what things are in progress, in outreach, underway, or live. I love the calendar view so I can see what's coming up visually without having to see all the fields at once -- it can be information overload otherwise


    Media Production

Great tool for Project Management

  • April 22, 2025
  • Review verified by G2

What do you like best about the product?
I think it's a great tool for project management, and smaller companies to keep track of all sorts of company data - HR, Finance, etc. We use it to track deliveries and I like the fact that it does not require coding skills and pretty straight forward to use.
What do you dislike about the product?
Sometimes it gets confusing where all the options are and how to give access and what type of access to peers. The different views can also be confusing.
What problems is the product solving and how is that benefiting you?
Tracking dates and product delivery - helps with streamlining and getting rid of excel sheets.


    Public Relations and Communications

The best tool for organizing data on cross-functional teams

  • April 22, 2025
  • Review verified by G2

What do you like best about the product?
Easy to set up and edit
Flexibility for each team member to have a personalized work view
Centralized data control
User permission controls
Interdependency of information makes updates easy (updating something in one place updates it in all related places)
Integrates with Workfront, which we use for creative process management
What do you dislike about the product?
Honestly haven't found anything we don't like, but our team's use of it is pretty limited since we use Workfront as a primary project management tool.
What problems is the product solving and how is that benefiting you?
We use it to track all internal communications and marketing efforts for our university audiences. It gives us visibility into what each audience (students, staff, alumni, prospects) is receiving in a given day and manage overload.
It equips us to quickly and accurately report to executives about integrated comms and marketing efforts. It provides a one-stop location where any team member, not just the team member who planned a campaign, can provide an update.


    Health, Wellness and Fitness

Like it very much

  • April 22, 2025
  • Review provided by G2

What do you like best about the product?
APIs are great, connectors to SnowFlake, Salesforce, JIRA
What do you dislike about the product?
Not a fan of how tables are linked to each other, limitations on table and workspace level
What problems is the product solving and how is that benefiting you?
Replaces excel for business users