What do you like best about the product?

It is very easy to use and tailor to your needs. I love that we can work simultaneously with live updates and track many metrics.

What do you dislike about the product?

I would like more help with custom dashboards, processes and training.

What problems is the product solving and how is that benefiting you?

Tracking in a consolidated area that everyone can use at once without dealing with network or drive issues like one might with Microsoft platform supported technology.

What do you like best about the product?

Airtable is a versatile and user-friendly tool that continues to improve with new features. I really like how flexible it is—there are so many ways to use it, from simple tracking to more complex workflows. The new features, like portals and expanded interface sharing, make it even more useful. It's great that people outside your organization, or those without a paid license, can still view interfaces and collaborate. Overall, it's a solid platform that keeps getting better.

What do you dislike about the product?

There isn’t much I dislike, but sometimes it can get a bit tricky managing permissions across bases and interfaces—especially with larger teams. Also, some advanced features are only available on higher-tier plans, which can be limiting depending on your use case. But overall, the pros definitely outweigh the cons.

What problems is the product solving and how is that benefiting you?

Airtable helps us centralize our data and streamline workflows by allowing different tables—and even data across workspaces—to be linked together. This reduces duplicate inputs, keeps information consistent, and makes collaboration much more efficient. It’s been a great way to bring structure to our processes without needing complex systems.

What do you like best about the product?

(+) Visual interface - Clients love the streamlined work.
(+) Easily generated reports
(+) Keeps me organized
(+) Ability to between bases and between tables is great
(+) Integrations with other apps

What do you dislike about the product?

(-) Interfaces are not universally sharable with non-Airtable users; limits utility of the product. Why would I create an interface for people already on my account. I want to be able to report to clients and customers without making them sign up or pay for a subscription.
(-) VERY confusing permissions structure. And it seems I need to go 10 layers deep to find and change permissions. None of the language is consistent.
(-) I feel like I'm being fleeced - I keep getting charged for every person who interacts with my workspaces. Downgrading users takes up valuable admin time,
(-) Very difficult to find all of my forms in one place.
(-) Formulas and calculations are too simplified.
(-) Cannot integrate with Outlook. As a quasi-CRM, Airtable sucks.
(-) Although I prefer Airtable's UI, Smartsheet is a cheaper and more useful tool.
(-) No customer service/support. Having to rely only on community users for support is awful, considering the amount of money I pay.
(-) Have never gotten a good explanation of how hierarchies and parent/child relationships work

What problems is the product solving and how is that benefiting you?

Great for managing multiple client projects

What do you like best about the product?

I like the different pre-defined templates I can create, like calendar, grids, which makes it easy to use. And the interface area, that makes visualization even better.

What do you dislike about the product?

The integration between 2 different airtable bases could be easier to be done. And it doesn't allow me to start the week calendar on mondays.

What problems is the product solving and how is that benefiting you?

It helps me track in which step of some process my team and I are.

What do you like best about the product?

I have found Airtable to be very useful for project management and data tracking. I really like the dashboard summaries and ability to easily create graphics using the data. I also like the automations, such as sending an email as an alert when a form is submitted. Airtable has become an integral part of my team's work and I value it greatly!

What do you dislike about the product?

It's harder to run complex queries/summaries on numerical data across the database than using a traditional spreadsheet system such as Excel or Google Sheets.

What problems is the product solving and how is that benefiting you?

Problems that Airtable is solving for us include: tracking and communicating project deadlines across a large group of people, storing data pertaining to specific projects over time, summarizing that data for impact metric tracking. The benefit of using Airtable is that it includes all of these features and we do not have to use separate systems to track data, communicate data, and summarize data - it's all in one place with Airtable.

What do you like best about the product?

The flexibily of being able to see the data in different formats .

What do you dislike about the product?

It can easily get confusing when the team uses the views created then click the see all data tab which opens a floodgate of information. I see my team doing so even when i lock views for the team. Also I don't kike that for each add on its for the entire team . In my application I have 2 fold manipulating the data as creators. I would love to do th add on for just these two however - billing would be for everyone. This make the add- on a total waste of money.. Wish that would change. Billing by teir may make sense for someone in this situation.

What problems is the product solving and how is that benefiting you?

A central place to work. My application is that of a broker. We need to keep track of vendors, customers; third party service providers and many other pieces of information. Each segment needs to be tracked in different ways and we needa way to link all the parties together on each individual contract. Airtable is the best way to do this so far

What do you like best about the product?

The ease of creating new bases and automations.

What do you dislike about the product?

Formula's can get tricky when nesting and there is not a huge base of knowledge for formulas

What problems is the product solving and how is that benefiting you?

We are using Airtable for so many things here at Options Travel. From simple forms to our CRM tool.

What do you like best about the product?

Automations and integrations - My team have a base that shares information across multiples teams with synced data. We need to update one single place.

What do you dislike about the product?

The limitation of automations - Only 50.

What problems is the product solving and how is that benefiting you?

Automations simplify everyday tasks and integrations with other teams trackers which allow us to update only one pleace.

What do you like best about the product?

In today’s fast-paced digital landscape, efficiency, flexibility, and collaboration are essential—especially when managing complex workflows, data, and team projects. Airtable rises to meet these challenges with a platform that blends the simplicity of a spreadsheet with the robust functionality of a modern database and project management tool.

Daily Use & Ecosystem Integration

As someone who uses Airtable daily, I can confidently say it has become a mainstay in our digital ecosystem. From tracking projects and purchases to managing forms, automations, and dashboards, Airtable has streamlined operations across multiple functions in our organization. Its ease of implementation allowed us to roll out systems quickly with minimal overhead or training—an ideal choice for teams of all technical backgrounds.

User Experience and Interface

The Airtable interface is beautifully intuitive, offering a familiar yet powerful experience. With rich field types—checkboxes, attachments, dropdowns, linked records, and more—users can tailor tables to any use case. The ability to customize views (Grid, Calendar, Kanban, Gallery, and Gantt) means data can be visualized in whatever format best suits the workflow, empowering teams to stay focused and organized.

Versatility and Customization

Few platforms match Airtable’s versatility. It adapts fluidly across departments—whether you’re managing content calendars, tracking inventory, coordinating events, or building a CRM. The platform also supports automation and scripting, allowing users to create efficient, no-code or low-code solutions to routine tasks. It’s especially useful for reducing manual work through Slack, Gmail, and webhook integrations.

Collaboration and Real-Time Sync

Collaboration is a strong point. Airtable offers real-time sync and updates, allowing teams to edit simultaneously, leave comments, and assign tasks. Granular permission settings let you securely control who can view, comment, or edit, making it safe for cross-functional collaboration.

Excellent Customer Support

Another highlight is Airtable’s customer support. Anytime we’ve had questions or needed help navigating a new feature, their support team has been responsive, professional, and genuinely eager to assist. They consistently go the extra mile to ensure customers are successful, which adds significant value to the platform experience.

Integration and Scalability

With a wide range of native integrations and a powerful API, Airtable fits seamlessly into most tech stacks. Whether connecting to Google Workspace, syncing with external databases, or using Zapier to link with dozens of services, it scales effortlessly as your needs evolve. Advanced users and enterprises will appreciate features like SSO, workspace analytics, and admin controls for broader governance.

What do you dislike about the product?

Room for Improvement: Licensing Model

One area that could use refinement is the account type and licensing model. While the platform offers different roles like editors, commenters, and viewers, the distinction between them isn’t always clear—and can become costly. For instance, someone who logs in just a few times a year to check a single or multiple select field still needs an editor license. A more flexible option for light or occasional contributors would enhance cost-effectiveness and encourage broader participation.

What problems is the product solving and how is that benefiting you?

Airtable is solving the challenge of disorganized, siloed, and static data across teams and workflows. Before adopting Airtable, we often relied on multiple spreadsheets, scattered documents, and disconnected systems that made collaboration inefficient and tracking progress cumbersome. With Airtable, we’ve centralized our operations into a single, dynamic platform where data is not only organized, but also actionable.

By integrating tables, automations, and real-time collaboration, Airtable enables us to build lightweight internal tools, dashboards, and trackers without needing custom software. It eliminates redundant work, improves visibility across departments, and allows us to respond to changes quickly. The result is greater productivity, smoother cross-team communication, and more time to focus on high-value tasks. It has become an indispensable part of our daily operations.

What do you like best about the product?

We hire between 600-800 seasonal employees each summer. Airtable helps keep us organized so that we are staying in compliance with all labor laws. Using automations save so many hours of manual work. We love using reports so that we have quick access to information for several departments. We use airtable daily!

What do you dislike about the product?

There are not many things I dislike about Airtable, it's very user friendly!

What problems is the product solving and how is that benefiting you?

We use Airtable for so many things! We use it to track yearly reports, job fairs, recruiting, leave management, and staffing. It's helpful to share information in real time with people as they have the link. The automations are amazing!