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Data Driven Decision Making for Digital Experiences
What do you like best about the product?
What I like the most about Contentsquare is that it is a comprehensive analytics and user-friendly platform providing insights and recommendations for several business users. Here is how we leverage it inside our organization:
- Enabling the UX and analytics team to work together to identify areas of opportunity, such as underperforming pages, UX issues, and suggestions for improvement. The tool helps the team prioritize optimization, quantifying the impact on conversion and revenues of a specific issue, and better understanding where the users may be frustrated or abandon their purchase. Useful both for spot analysis or Conversion Rate Optimization Plans.
- Zoning Analysis helps UI team to optimize content based on users' preferences and behavioral metrics such as hesitation time, time before first click or click recurrences. By looking at session replays, it is possible to understand the experience of every single user deeply.
- Store Management and Visual Merchandising teams to adapt the layout and structure of main website pages, analyzing how users interact with them.
- Enabling the UX and analytics team to work together to identify areas of opportunity, such as underperforming pages, UX issues, and suggestions for improvement. The tool helps the team prioritize optimization, quantifying the impact on conversion and revenues of a specific issue, and better understanding where the users may be frustrated or abandon their purchase. Useful both for spot analysis or Conversion Rate Optimization Plans.
- Zoning Analysis helps UI team to optimize content based on users' preferences and behavioral metrics such as hesitation time, time before first click or click recurrences. By looking at session replays, it is possible to understand the experience of every single user deeply.
- Store Management and Visual Merchandising teams to adapt the layout and structure of main website pages, analyzing how users interact with them.
What do you dislike about the product?
Contentsquare is rich in inputs and insights but also requires teams that can effectively leverage the functionalities.
The outputs of this tool are valuable themselves, still the integration of results with insights from different tools (e.g. website data, transactional data and CRM insights) can make the most of it, helping decision makers to get the full picture.
The outputs of this tool are valuable themselves, still the integration of results with insights from different tools (e.g. website data, transactional data and CRM insights) can make the most of it, helping decision makers to get the full picture.
What problems is the product solving and how is that benefiting you?
- Understanding main website friction points and golden conversion paths
- Measure behavioral user metrics on specific pages
- Prioritize issues impacting on conversion rates and revenues
- UX improvement and CRO Plan
- Adapt the layout of specific pages/assortment proposals based on interaction data
- Measure behavioral user metrics on specific pages
- Prioritize issues impacting on conversion rates and revenues
- UX improvement and CRO Plan
- Adapt the layout of specific pages/assortment proposals based on interaction data
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ContentSquare
What do you like best about the product?
Great for finding customers friction points and going deeper into our website analysis and perfromance
What do you dislike about the product?
It can be difficult to use. Not super easy for beginners to use and can take a long time to get comfortable with the tool.
What problems is the product solving and how is that benefiting you?
Helps us to identify pain points for customers.
Understanding the behaviour of our cutsomers
Understanding the behaviour of our cutsomers
Great tool to evaluate site performance
What do you like best about the product?
- LOVE zoning analysis easy to use, compare and present page enagement visually
- Impact quantification report to measure the impact by segment and evaluate A/B test result
- session replay help investigate user behavior or friction points
- Impact quantification report to measure the impact by segment and evaluate A/B test result
- session replay help investigate user behavior or friction points
What do you dislike about the product?
- Journey analysis can only be shared or explored via image; I hope it can be switched to sankey chart where the majority of user flow by page is more apparent.
What problems is the product solving and how is that benefiting you?
Using Contentsquare to measure content performance and user engagement that help keep optimizing site page and content.
CS is at the heart of our UX data-driven strategy
What do you like best about the product?
I like to compare segments of different users based on both analytical and transactional data. Measuring business impact of having more people in segment A or B is pretty valuable for feature prioritization. Basically we can improve every single page by understanding what component is seen/clicked/etc.
What do you dislike about the product?
Only 3 months of data (it can be extended by subscribing to the 12 months option)
What problems is the product solving and how is that benefiting you?
Classic analytical tools tells you "there's a problem". CS is telling you "what's the problem".
Great tool for understanding user behavior
What do you like best about the product?
The tool itself is quite user friendly and doesn't require an extreme amount of training to get value out of it. We had teams across merchandising, marketing, and product/UX leveraging the insights.
What do you dislike about the product?
We found an alternative tool that we felt did a similar job on user research, but outperformed in find/fix functionality. Our biggest problem to solve was related to site issues and stability, so this became our trigger to switch.
What problems is the product solving and how is that benefiting you?
We leveraged ContentSquare to understand customer journeys throughout the site and to identify issues we needed to resolve to improve Cx. It was also used for new product research.
Fast and powerful insights to your customers interactions
What do you like best about the product?
Graphic represantations for most use-cases and in-depth analysis available with just a right click (in most cases).
Also the product updates in the last couple of months (since I have been using it) seem to be really close to customer requirements and further increase the ease of use.
Also the product updates in the last couple of months (since I have been using it) seem to be really close to customer requirements and further increase the ease of use.
What do you dislike about the product?
User Segmentation is only possible at a reasonable level in connection with other 3rd party applications. Some more integrations would be very useful for many users, i.e. HubSpot or Google Analytics 4
What problems is the product solving and how is that benefiting you?
Optimizing our website and making the online ordering as convenient as possible for our customers
Great platform for discovering additional insights!
What do you like best about the product?
Contentsquare makes it easy for anyone in the team to derive additional insights and look into page performance without the need to code.
What do you dislike about the product?
The CS university tutorials could be improved with case study tutorials.
What problems is the product solving and how is that benefiting you?
Contentsquare allows us to easily look into the performance of pages and journey and highlights user frustration points.
Contentsquare review by a D2C ecommerce brand
What do you like best about the product?
Definitely the upsides of Contentsquare are the intuitive frontend, far-stretching analysis capabilities, and excellent support.
What do you dislike about the product?
It takes some time to get acquainted with all different facets of the platform, and it's costly for relatively smaller companies.
What problems is the product solving and how is that benefiting you?
Previously with Google Analytics we weren't able to thoroughly analyze all different touchpoints and segments in and around the customer journey.
Contentsquare is a great tool for UX insights
What do you like best about the product?
The Zoning analysis feature, particularly the Snapshot feature, is excellent for analyzing creative quality over time and during A/B tests. Being able to show other teams exactly what content looked like on a given day and how it performs relative to other content has helped make the creative optimization process smoother.
What do you dislike about the product?
Exporting data for more than one Zoning analysis can be time-consuming. For example, if you want to compare zone-level performance across multiple pages, you must duplicate the process for each zoning. The Page Comparator feature lets users compare the performance of multiple page groups more quickly, but it is at a page level, not a zone level.
What problems is the product solving and how is that benefiting you?
Contentsquare helps solve user experience issues and improve the website. Specifically, it helps diagnose user flow problems and points of friction on the website that can be optimized.
Dynamic and friendly platform for Analytics.
What do you like best about the product?
This platform/tool is very friendly and dynamic to review Analytics, I like how it provides insights for our customers journey.
What do you dislike about the product?
So far so good, I haven't found anything I dislike
What problems is the product solving and how is that benefiting you?
To understand if the components such as videos, images, call to action buttons are helpful to the site, if they actually lead to sales, customers etc.
Based on this we can actually have a useful site and get to best practices.
Based on this we can actually have a useful site and get to best practices.
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