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My review for Content Square
What do you like best about the product?
It is a powerful tool that gives you the information of the visitors visiting your site. It tells them the real demands of the consumers visiting your site and application.
What do you dislike about the product?
A perfect tool for making your business grow, nothing trouble I found about it.
What problems is the product solving and how is that benefiting you?
A highly productive and intelligent tool which helps you in every part of the day, also try to increase and make the customer service progressive. Helps you to make better content and marketing analysis and helps in browsing the website.
Recommendations to others considering the product:
This tool is awesome with easy installation and comprehensible setup. An extraordinary product which helps you with great customer service and assists you in optimizing your site.
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A very good tool
What do you like best about the product?
ContentSquare provides an very easy to use experience tool for people within the Digital Marketing organization to improve end user web experience.Complementarity with Google Analytics : you get to know WHY people are buying or not.
What do you dislike about the product?
I like almost everything, maybe some negative point of the few that it has is that some functionality are still a bit hard to use, like the heat maps.
What problems is the product solving and how is that benefiting you?
With ContentSquare we increased drastically my conversion rates and got a lot more flexibility vs IT to test UX hypothesis.
Great experience
What do you like best about the product?
ContentSquare makes Marketing so much easier, it lets me not worry so much about all that I have to do because it simplifies my day.
What do you dislike about the product?
It has a fee glitches at times but works perfect overall
What problems is the product solving and how is that benefiting you?
Digital Analytics
Recommendations to others considering the product:
This is a great product! Must use!
A good computing tool for everyone.
What do you like best about the product?
It is an excellent digital experience analytical tool that helps you with its great analytical tool that allows you to check an interpret the users behaviour who are visiting your site and checking in it. It detects all sorts of mouse movements of the customers thus also tells you what they want from your business.
What do you dislike about the product?
It is good in use tool but sometime the issue comes in the replaying of the session.
What problems is the product solving and how is that benefiting you?
It has helps with letting us know about the customer demands so helps us in better sales and better progress of the company. It also allows allowed me to make many different and diverse strategies for my company.
Recommendations to others considering the product:
This tool is great with its diversified and versatile features. Its installation is super easy and setup is very quick which saves your time. It is great for all sorts of company so I recommend it to try.
Capturing and Leveraging Customer Behavior
What do you like best about the product?
I like the variety of analysis tools that allow me to understand customer behavior and enhance their shopping experience. Customer journey and zoning analysis are two tools hat I use often and like most. The CS Live extension is a quick and easy tool that I use daily to gather live metrics without having to dig into the main software. I’ve also enjoyed working with customer enablement manager, Nelly. She does a great job of answering questions, hopping on a quick call to explain something or connects us to the correct team to dive into the issue.
What do you dislike about the product?
ContentSquare still has a few functions that need to be improved within the tools. I’ve had some issues with the session replay and getting those to run correctly. As my team continues to use the software, we have expressed pain points and areas of opportunity. Nelly has communicated those to the product team and loops us in when they’re added to the road map.
What problems is the product solving and how is that benefiting you?
As a brand that’s scaling, we wanted to know how customers are browsing collection and product pages. We’ve been able to identify where customers drop off and browse elsewhere or what information helps drive a purchase. Our merchandising and content strategy has shifted based on learnings from ContentSquare.
A very good tool to understand how and why your customer behave the way they do on your website
What do you like best about the product?
Content Square is a very efficient tool to get great insights that you can leverage to improve the customer experience and the conversion rate on your website. Besides, they offer a best in class support.
What do you dislike about the product?
Some features are missing but are in the 2018 roadmap.
What problems is the product solving and how is that benefiting you?
Content Square helps us understand how and why are various customer segments behave the way they do on our digital ecosystem. Thanks to the insights we get from Content Square we can launch A/B testing campaigns or make directly some évolutions on our website to improve the Customer Experience and our conversion rate. For a company like ours that make billions euros per year in turnover on the web, we can make millions euros incremental revenus by leveraging this solution.
Recommendations to others considering the product:
Content Square is complementary to your analytics and A/B test solutions and help you understand the behavior of your customers online.
Used best for visualizing changes
What do you like best about the product?
You can get random samples or set up "triggered" recorded sessions in combination with heat maps. Neither of these functionalities are unique to Clicktale, but if it's in your budget, this is the way to go.
What do you dislike about the product?
It's really pretty. Sounds like a positive right? Well, you have to be careful with reports that look to pretty. Stakeholders can take it as an absolute truth about how all users interact with your website. I recommend not sharing video recordings, and only sharing heatmaps/clickmaps (some stakeholders don't understand the term heatmaps as easily as clickmaps) to reveal how interaction with your website may or may not have been affected by a recent change to your website. Again, don't rely on clicktale to define problems, especially because you don't see exactly what users see in recordings. Use it to support your own expertise.
What problems is the product solving and how is that benefiting you?
Showing clickmaps
Recommendations to others considering the product:
I always recommend finding demos or how to's on YouTube before purchasing any software or online service. Get a glimpse at the user interface and see the types of tasks people are actually trying to accomplish with the service.
Clicktale review
What do you like best about the product?
I really like its integration with other web analytics tools, such as Adobe (Test &) Target. It means I can play back sessions of users who see the control and variants, which is super useful.
What do you dislike about the product?
We actually had issues integrating Clicktale with Omniture, although we eventually resolved it. We experienced a clash of cookies between the two tools, which meant the sessions in Clicktale weren't showing the right test experience (i.e. people who were allegedly shown the variant were appearing in the control bucket).
What problems is the product solving and how is that benefiting you?
It helps add 'why' to the 'what', which adds a qualitative layer to our work. Analytics doesn't always give you a conclusive answer, so to be able to show actual humans doing stuff to prove our point in a real boon.
Recommendations to others considering the product:
I'd take a look at a few others. We also use FullStory, which doesn't have as big a feature set, but it's cheaper and covers the basics well.
If You Like the Web Version, You'll Like This
What do you like best about the product?
Easiest implementation of all app analytics we've tried. A close second to Appsee. And of course, their years of experience with heatmaps shines through here too.
Their single line import into our tracking container was as simple as installing it on a website. Their remote script was fast and didn't add more than half a second in any tests that we did, but we loaded asynchronously so it was minor.
Client took the heatmaps and limited crash analytics and actually used them as the basis for another app for a different organizational department.
Their single line import into our tracking container was as simple as installing it on a website. Their remote script was fast and didn't add more than half a second in any tests that we did, but we loaded asynchronously so it was minor.
Client took the heatmaps and limited crash analytics and actually used them as the basis for another app for a different organizational department.
What do you dislike about the product?
The crash analytics are not even close to being worth the investment.
While our client loved the heatmaps, we found that on mobile, their use is quite limited. Heatmaps are incredibly valuable for those using smaller devices with one hand but the bigger screens had taken over greater than a 50% share on the project that we were working on so it was not as important.
While our client loved the heatmaps, we found that on mobile, their use is quite limited. Heatmaps are incredibly valuable for those using smaller devices with one hand but the bigger screens had taken over greater than a 50% share on the project that we were working on so it was not as important.
What problems is the product solving and how is that benefiting you?
We were running multi variant and simple split tests on a plethora of UX changes or a major US retailer's app.
We tested quite a few (those that didn't slow the app down or have any cross interactions with each other through the standard Google Tag Manager SDK container.
We tested quite a few (those that didn't slow the app down or have any cross interactions with each other through the standard Google Tag Manager SDK container.
Recommendations to others considering the product:
Appsee is better, by a long shot. However, ClickTale has a much easier setup and premise than Appsee. Definitely add it into your tracking container if your UX team is involved heavily. If you're limited on funds, this is a good choice too. However, for something more comprehensive, you can go with Appsee.
The best tool of all
What do you like best about the product?
This tool provides you with all the information about each user's interaction and experience. It can give you exact information about your app's functionality and know where to invest, if it works or not, make adjustments or stop investing.
What do you dislike about the product?
For me, it is the perfect tool, but if I have to say something I don't like, it would be the price, because I would like all my clients to hear my recommendation to have this tool.
What problems is the product solving and how is that benefiting you?
Profitability, user experience, and improvements in digital assets such as apps.
Recommendations to others considering the product:
This tool is worth every penny they charge you. For me, it is the best in terms of the app and also its web analysis version. Simply the best.
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