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Easy integration on Android
What do you like best about the product?
Extensive documentation together with quickly responding support makes integration easy.
What do you dislike about the product?
No example of integration with Android Billing was provided, but I was able to figure it out relatively quickly.
What problems is the product solving and how is that benefiting you?
Purchase tracking for Ad campaigns - helps to improve campaign targeting.
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Amazing MMP for deeplinks and multi channel attribution/analytics
What do you like best about the product?
The support team at Branch helps us every step of the way, from providing complete support during tech integration and a dedicated account manager who helps us utilise the tool in the best possible way. Branch majorly helps us in cross-platform attribution and analytics which further helps in campaign and channel optimization.
What do you dislike about the product?
It does not let us track uninstalls which is a major miss and hinders campaign optimization to a great extent. The UI can also be improved and the current dashboard is difficult to use.
What problems is the product solving and how is that benefiting you?
We use Branch for creating quick links, ad links and deferred deep links in ads for providing an instant experience to users and ensuring they land on the specific content shown in the ads. This reduces user drop off and enhances session time. Apart from links we also use Branch on a daily basis to look at daily campaign performance and see how all the channels, as well as affiliate partners, are faring.
Recommendations to others considering the product:
Branch helps us with App Marketing, and App Analytics and the quick links can even be used for search and display campaigns, this functionality is not provided by Appsflyer. Also, Branch provides flexible pricing and is much more cost-effective when compared to Appsflyer.
Good value for money, offers good multi channel attribution
What do you like best about the product?
Branch is much more reasonable than Appsflyer and hence provides analytics and cross-platform attribution which might not be as accurate and top-notch as Appsflyer but does the job well. Creating deep links and their analysis via reports and customised dashboards is quick and easy with Branch. Click and install Fraud can also be identified and flagged with Branch in the same package while Appsflyer has additional charges for this.
What do you dislike about the product?
There is some scope for improvement in the dashboard and other features which require a lot of steps for example ad partner integration, giving agency access, deciding their level of access, setting up events and exporting them to ad partners, setting up attribution windows, these are some features which need a lot of manual work which can be automated.
What problems is the product solving and how is that benefiting you?
We use Branch for some of our clients as their primary MMP. Branch is a powerful attribution tool which maps the users to their correct source of acquisition and also tracks their journeys within the app. Full funnel analysis helps us in identifying the quality of acquired users which can then be used to pivot campaign targeting and other acquisition strategies.
Recommendations to others considering the product:
Branch is good to opt if you need good attribution but do not have adequate resources, but must try for smaller enterprises.
Useful tool for Marketing Attibution and analytics.
What do you like best about the product?
The best part is the ease with which we can create links be it ad links/deep links or one links. Slicing and dicing data based on source, event or campaign is easy and the dashboards provide valuable insights into the performance of various marketing channels.
What do you dislike about the product?
The User Interface is not as intuitive as Appsflyer and the support team when contacted gives us lengthy documentation which is not very helpful. The integration took us almost 2 months while Branch only gave us one month free trial period.
What problems is the product solving and how is that benefiting you?
We initially used Branch only for their deep links and later took their analytics services majorly for accurate Cross-platform attribution and better campaign optimisation. Branch also helps in fraud analysis of various affiliate partners at no additional cost unlike Appsflyer as they charge for P360 on top of the plan bought. Branch helps us in taking data-backed decisions when optimising acquisition and reengagement campaigns.
Recommendations to others considering the product:
Branch is definitely an upgrade from manual data pulling and analytics but if you have better financial resources then please go for Analytical tools like Mixpanel or Appsflyer.
Perfect Third party attribution platform
What do you like best about the product?
Branch offers great insights about the source of acquisition of users, retention of different ad platforms, performance of reengagement campaigns and Retention graphs of users on the app. The best part is the customer support of Branch as they provide account managers even for startups with miniscule ad spends. Unlike Appsflyer where there is only one person responsible for giving platform access to team members, on Branch anyone can give access to team members.
What do you dislike about the product?
Branch lacks certain features and automation which are offered by its competitors like the incrementality feature by Appsflyer and also the impression and click trackers required for Affiliate partners need to be created manually.
What problems is the product solving and how is that benefiting you?
We use Branch for its quick links and Cross-platform campaign analytics and attribution. It also helps us in preventing fraud and negating bot traffic which flows in through affiliate partners. We also use Branch deep links in email and SMS campaigns which take users directly to the content within the app and also provide us deeper insights into user engagement and behaviour on the app. We also use Branch for analysing Reengagement campaigns of multiple clients.
Recommendations to others considering the product:
Branch is a convenient and reasonable attribution platform which provides far superior attribution than Firebase.
Simple solution to a *very* complex problem
What do you like best about the product?
Deep linking is a messy process; many variables affect how to best handle a deep link. Branch obfuscates that complexity for your marketing team, so they can focus on the intent of the link rather than the myriad edge cases.
What do you dislike about the product?
Troubleshooting links that don't work as expected can be difficult, but their support staff is very smart. Branch's pricing model favors full utilization of their services (not strictly usage-based), which can be a double-edged sword.
What problems is the product solving and how is that benefiting you?
Branch enables our team to send marketing messages across multiple channels that intelligently link to the right resource based on the context in which the user engages (i.e. iOS/Android, with/without app, or desktop).
Excellent and Reasonable App Analytics and deep linking tool
What do you like best about the product?
The deep linking properties of the branch are better than any other app attribution platform. It is also an excellent tool for fraud detection, thus can save us a lot of money. It helps us to define custom events for user analysis. Through the customizable dashboards, it provides a holistic view of campaigns running across various media sources and their conversion count and funnels.
What do you dislike about the product?
Analyzing Retention and reengagement cohorts is not as intuitive as analyzing acquisition campaigns. Also the fraud analysis is not very apt.
What problems is the product solving and how is that benefiting you?
We use Branch for cross platform integration, last touch attribution and app analytics. The deep linking properties of Branch are better than any other MMP, we use these deep links to monitor the perfoemance of various affiliate partners and content creators. The full funnel analysis of acquisition and retargeting campaigns, helps us in identifying better performing channels and hence invest in those.
Recommendations to others considering the product:
Branch is a great Mobile App Attribution tool, but if you are a small startup and move up the ladder after driving better revenue or raising funds, you can switch to better MMPs like Appsflyer.
Branch Deeplinking Solution
What do you like best about the product?
Creating a better user experience for mobile app users
What do you dislike about the product?
Attribution Analytics (method) and documentation
What problems is the product solving and how is that benefiting you?
We have been reducing time to convert by enabling users to get to their screen faster and acquiring new users.
Best tool for deep link creation and tracking
What do you like best about the product?
It's data insights are very good. Easy to integrate API. Deep link creation is very easy. Interface is user friendly.
What do you dislike about the product?
Nothing much about branch that can be disliked. Only thing which can be worked upon is the cost of plan.
What problems is the product solving and how is that benefiting you?
We are using branch for creating deeplinks that can be used in email copies, push campaigns, sms campaigns, etc.
Best tool for marketing campaigns
What do you like best about the product?
I mostly use branch for creating quick links for my marketing campaigns. whatever campaigns like SMS, email, QR code flayers, i use branch link. so i can track my results very easily
What do you dislike about the product?
I like most of the features they are providing. I think it takes some time to load the dashboard page when I log in. if it can be reduce the page load time it woulbe be very great.
What problems is the product solving and how is that benefiting you?
I use the branch to track my results by understanding how many peoples have clicked my activity. so I can measure the campaign was a success or failure. also i use this for ads ( fb& google) for the conversion tracking
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