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External reviews

442 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Computer Software

A must for campaigns tracking

  • February 10, 2024
  • Review verified by G2

What do you like best about the product?
We are using Branch for campaigns tracking. Running FB, Instagram, UAC & influencer campaigns are a challenge when it comes to properly track attribution. Branch helpd us and brings some light to our acquisition funnel. Excellent customer support (got helped a couple of times).
What do you dislike about the product?
The pannel lookd a bit old for me. UI should be updated.
What problems is the product solving and how is that benefiting you?
Mobile attributtion can be a mess and Branch it's really helpful if you want to know your actual numbers.


    Financial Services

Great, with some quirks

  • February 09, 2024
  • Review verified by G2

What do you like best about the product?
I love Branch as an MLP. The links work consistently, are easy to create, and offer tons of options.
What do you dislike about the product?
I wish the UX for updating graphics (e.g. that accompanying the QR code) was easier to use. It's clunky and counter-intuitive.

Additionally, and this is my biggest frustration, the dashboard is god awful. Please take a look at any dashboarding software and implement at least some of the features. This is possibly the worst dashboard of them all (and that's saying something as Singular's was designed by a trained ape).
What problems is the product solving and how is that benefiting you?
Branch solves deeplinking for us. We love that the links don't expire, a feature that even some leading MMPs (*cough* Singular) don't offer. The links are super customizable. Attribution for non-SKAN is top-notch.


    Marketing and Advertising

Branch is an excellent page

  • February 09, 2024
  • Review verified by G2

What do you like best about the product?
I can have more control for the links and view the performance for my ads
What do you dislike about the product?
Maybe when I export a report the data sometimes isn't clear
What problems is the product solving and how is that benefiting you?
Look better the performance


    Gambling & Casinos

Frustrating

  • February 09, 2024
  • Review verified by G2

What do you like best about the product?
Quick links were easy to use and understand.
What do you dislike about the product?
Outages, being randomly banned, not being able to get support for months to get back into our account.
What problems is the product solving and how is that benefiting you?
We use it to create links for our affeliates


    Information Technology and Services

Good Product - Some Improvements Outstanding

  • February 09, 2024
  • Review verified by G2

What do you like best about the product?
The versatility of download links and QR code generation are very effective tools for us and our clients. It is relatively easy to use from a setup standpoint, but ocassionally run into loading errors forcing you to refresh and start over. I use Branch on a regular basis, and overall have a positive experience with the product.
What do you dislike about the product?
With changes to billing structures, our company found ourself outside of the typical account type. We have never had to pay for overages, but regularly need to create new apps. Given the current state, that means we have to put in billing information for every app we add to our account. This becomes quite a headache especially when we never have to be billed for overages. We tried to work with Support/Sales to find a company type solution for a single billing setup across apps, but could not come to a solution. We remain using Branch as it is a good tool, but hoping this item becomes smoother in the future.
What problems is the product solving and how is that benefiting you?
We use Branch primarily for the creation and use of Download Links & QR Codes for our clients. Both are very useful in the marketing and implementation of our product. The interactive nature of these features makes it super seemless to redirect users to different webpages or the App Store/Google Play Store based on type of device.


    Financial Services

Great MMT

  • February 09, 2024
  • Review provided by G2

What do you like best about the product?
Easy to use, easy to read the data,Flexibiliy to see data at all levels
What do you dislike about the product?
flexibility to support multiple attribution models
What problems is the product solving and how is that benefiting you?
1) Checking the source of the links of the app
2) Checking the performance of different sources


    Pankaj D.

Have been using for Mobile Attribution for past 4.5 years and it is really smooth

  • February 09, 2024
  • Review provided by G2

What do you like best about the product?
I like the easy interface and the ease of fetching the data
What do you dislike about the product?
Need to work on Organic data bifurcation
What problems is the product solving and how is that benefiting you?
Ease of integrating with various partners and ease of getting the attributed data channel wise (Organic bifurcation is missing)


    Marketing and Advertising

Very helpful and easy to track day to day ads.

  • February 09, 2024
  • Review provided by G2

What do you like best about the product?
Branch is very easy to use and all ads can be tracked very easily.
What do you dislike about the product?
Only thing I don't like about branch is numbers sometimes seems to be incorrect. Apart from that everything works pretty good.
What problems is the product solving and how is that benefiting you?
Branch helps on board multiple ad partners and make us run and track multiple campaigns with multiple agencies.


    Deepak t.

I find branch better option amongst all

  • February 09, 2024
  • Review provided by G2

What do you like best about the product?
It is easy to use & a better option for detailed report
What do you dislike about the product?
I haven't found any drawback yet.It is one of the best amongs all the players.
What problems is the product solving and how is that benefiting you?
Easy to bifrucate the data partner leve/ campaign leve/ ad level & easy to use


    Vinod E.

I am using Branch for the past 1 year and I find it pretty simple to use.

  • February 09, 2024
  • Review provided by G2

What do you like best about the product?
It's user friendly & reports view are very clear
What do you dislike about the product?
Nothing it's perfectly fine, It's awesome
What problems is the product solving and how is that benefiting you?
Easy to bifrucate the data partner & campaign level