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Helps us push data to multiple places
What do you like best about the product?
The ability to centralize all data in the same tool is the best. You don't need to be implement multiple types of tracking pixels or trackers, Segment just takes care of all of that and we are able to push all the relevant customer data to all the tools that we need them to be in like dashboarding tools or email tools.
What do you dislike about the product?
Integration implementation can vary widely from different tools, and the documentation could be better and updated. The pricing model can be a bit confusing, and it is difficult for us to plan the number we need to buy, but it depends on your business size. Beware not to track too many metrics which are high in volume, like website visits which can very quickly blow up your event budget, so better plan ahead of time and prevent overbilling. It might also lead to slow down your website if yu track too many events, but that is the case with almost every other tracking tool
What problems is the product solving and how is that benefiting you?
We use Segment as an intermediary data platform where we push all the customer data that we need to track, then push that data into various other platforms where we need them to be. We save a lot of time implementing tracking in just one place rather than all the places where we need this data to be. It saves a lot of time for the Engineering team, and yet our Product and Marketing teams can get the data that they need in the format that they want
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Segment is what ties all our systems together!
What do you like best about the product?
It's so easy to setup Segment sources and destinations. And there are so many native integrations there's almost always a solution built right in.
What do you dislike about the product?
The way usage is measured can be confusing. We don't always know how close we are to our plan limits and what factors are driving it.
What problems is the product solving and how is that benefiting you?
We have many inter-related systems that need to share data. Segment is a great tool for tying all of those systems together and keeping them in sync.
Easy to use and reliable
What do you like best about the product?
Segment enables us to easily disperse our information to different tools, which our sales, customer support and other teams use to communicate with our end users efficiently.
What do you dislike about the product?
I see room for improvement in monitorisation and logging of issues we might encounter between Segment and other tools.
What problems is the product solving and how is that benefiting you?
It enables us to easily disperse data with multiple 3d party tools instead of manually handling direct communication with those tools.
Quick way to get the data flowing
What do you like best about the product?
Documentation makes the tool easy to use and the UI is clean. Easy to test and debug different kinds of integrations and fast to deploy. Seems like the best option for our team.
What do you dislike about the product?
The cost of the tool can quite really expensive if your monthly tracked user amount grows quickly and then you might have to choose to leave out some of the analytics events.
What problems is the product solving and how is that benefiting you?
It helps us to quickly build and test our analytics platform and push the data from the right source to the right destinations. No need to strain the engineering team with integrations.
Previewed segment and it seems great
What do you like best about the product?
Great platform, easy to use, perfect for customer experience.
Im most fond of the data pipeline customization and the easy to use approach meaning less competent resources needed.
Im most fond of the data pipeline customization and the easy to use approach meaning less competent resources needed.
What do you dislike about the product?
I believe that there's nothing clearly that sticks out as vastly negative, perhaps that the data unlocking in the pipeline wasn't as straightforward as i would have hoped.
What problems is the product solving and how is that benefiting you?
Collecting data and democratizing it across the needful resources which enables more thoughtful decisionmaking processes. This in turn enables better measurement and kpi tracking
Great product
What do you like best about the product?
I like the fact that I can track events at real time with very minimal integration needed on my end. The SDKs provided make it very easy to integrate and use the product.
What do you dislike about the product?
I love the product so far. Not yet used it long enough to find something I do not like. Only used the tracker so far and it works well.
What problems is the product solving and how is that benefiting you?
I would like to track user events both in the backend and the frontend. Segment allows me to asynchronously fire events with information that I can then use to understand user behaviour and improve.
Exceptional product, with amazing support!
What do you like best about the product?
I've been using Segment Connections for a while now, and the product has delivered on the core promise every single time. Built-in connections with the various platforms make it so easy to implement. The need for tech professionals' help is minimal, as the documentation is well structured and one can find answers to almost everything there. Even if some questions remain un-answeres, the support is always there for you. That creates immense opportunities for business people to use the power of data to support the growth of their business at any stage.
What do you dislike about the product?
Even though the free tier provides solutions for many challenges, there's still inconsistency with scheduling the destination data syncs. You can't plan a sync whenever you need; it's under a paid tier. There's a workaround, but I believe offering the sync scheduling option would be a huge relief for users still using the free version.
What problems is the product solving and how is that benefiting you?
Segment Connections make data collection incredibly easy. Thus businesses can benefit from the power of data at any stage of development. Not even mentioning the power of having data from various sources under one roof.
Segment is the perfect tool for combining user data across platforms and sources
What do you like best about the product?
The best part about Segment is the ability to combine user data from very different sources. No matter if it's from an api, sql or even excel. This makes it possible to very quickly start extracting value from your datasets without first having to spend huge amount of time and resources.
What do you dislike about the product?
The ability to quickly set up tracking for spesific events requires some more setup than other tools like Google Tag Manager. This can be a problem for non-technical marketing people.
What problems is the product solving and how is that benefiting you?
Unified tracking across all platforms. The ability to easily identify users across their devices and different touch points has made it possible to visualize and analyze the entire digital customer journey from A to Z.
Segment - The routing service that solved our needs
What do you like best about the product?
Event routing capabilities which help our teams route events to different destinations with the minimum amount of code.
What do you dislike about the product?
Segment should provide session id functionality which can help us in deriving important metrics.
Batching of events while loading to Data Warehouses
Batching of events while loading to Data Warehouses
What problems is the product solving and how is that benefiting you?
Less code and more UI driven functionality
Real Time event based analytics
Creation of Data Lake with less resources
Real Time event based analytics
Creation of Data Lake with less resources
The perfect foundation for a modern-day data stack
What do you like best about the product?
It makes focusing on what's most important a breeze, with easy add-ons of new tech and debug for the ability to follow your data in real-time
What do you dislike about the product?
Nothing really. Segment's been helpful where needed and i can't really think of anything i dislike. It works as intended, without downtime or bugs.
What problems is the product solving and how is that benefiting you?
It connects all our apps, allows for customisation of our pipelines through functions and reduces time-to-market and analysis.
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