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Segment makes it easy to connect the developer environment to our marketing + sales + product tools!
What do you like best about the product?
It's so convenient to be able to connect new tools to our development environment without having to ping our development team to connect. It saves us so much time to set up and it's very easy to configure going forward. It's just a no-brainer to set up.
What do you dislike about the product?
I wish Segment had a cheaper plan for startups but I do think it's still fairly priced.
What problems is the product solving and how is that benefiting you?
We need to connect our user data from our developer environment to tools like Amplitude, Hubspot, Mailchimp, and a lot more. This would've taken many hours to build and is a pain to maintain when migrating tools. Segment cut the hours of development to minutes.
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Segment is the go to for event tracking
What do you like best about the product?
The debugger tool is super helpful with new apk releases to test new features events.
What do you dislike about the product?
It sometimes takes a little while for events to sync. Also the advanced search could be more user friendly to allow phone number search
What problems is the product solving and how is that benefiting you?
Segment is helping us to verify events and also to send client events to other platforms like moengage, mixpanel and metabase. Helps with better data analysis
Product Manager responsible for product analytics of Data Engineering SaaS platform
What do you like best about the product?
Reliability and performance of the events distribution product, we were never failed by the Segment technology and infrastructure.
It's very easy to setup source of events and distributes them among many destinations.
It's very easy to setup source of events and distributes them among many destinations.
What do you dislike about the product?
The product is getting too big and clumsy, with many new UI features I don't understand the purpose of.
It was an event distribution product no idea what it is now.
It was an event distribution product no idea what it is now.
What problems is the product solving and how is that benefiting you?
Distribute user events from our SaaS product across multiple e-commerce destinations, HubSpot, Mixpanel etc.
Critical Hub for Data
What do you like best about the product?
Segment enables us to control the sources and destinations for our data while serving a critical enabling function around privacy and data governance. It makes a LOT of data plumbing easy and easier to do the right way.
What do you dislike about the product?
Segment is a large bill that scales with usage. I wish there was better support during source/destination setup for understanding if enabling something would add cookies.
What problems is the product solving and how is that benefiting you?
Segment solves 2 problems:
1) Makes plumbing data a lot easier
2)Makes it far easier to handle privacy requirements
1) Makes plumbing data a lot easier
2)Makes it far easier to handle privacy requirements
Segment is a powerful CDP
What do you like best about the product?
The personas feature is extremely helpful to be able to follow a user through their full customer journey. This can then be used to build audiences using on site data and send to downstream tools like facebook or google ads, or connect to a data ware house for further analysis. For example, based on this customer journeys you can work on an attribution model using first party data. Also, Segment's UI is very easy to use and understand and there is a lot of documention to work with.
What do you dislike about the product?
The personas feature is not part of the Connections feature in Segment, so it requires an additional purchase/plan if you want the single view of a customer.
What problems is the product solving and how is that benefiting you?
Segment is giving non technical teams the possibility to be able to send collected data to destination such as Facebook or Google Ads without the need of a dev source. It also, gives the ability to really leverage collected data for audience building, communication and behavioral analytics.
Customer data without headaches
What do you like best about the product?
Segment is doing a great job abstracting and managing a client platform's complexities, including all the known challenges of ingesting real-time streaming data and handling multiple sources to multiple destinations. The management of data sources and destinations is very intuitive and easy. Also, creating new, non-native sources and targets using the Functions feature is very helpful. Using "SQL traits", we keep many complex users attributes in sync across our core business and CRM platform.
What do you dislike about the product?
Some recent changes in UI are a bit confusing. We miss the SQL server support for the warehouse. In general, due to the Function feature, we can create any missing source and destination we need.
What problems is the product solving and how is that benefiting you?
Segment solves all problems in creating and maintaining a data platform with a small team. It's very robust, feature-rich, and has a fantastic support team (really, they are overwhelming). Using Segment, we can keep our customers close, helping us provide better products.
Pleasant distribution of events experience
What do you like best about the product?
Pleasant experience using it as a distributer of the events. Their customer support system is also very helpfull.
What do you dislike about the product?
Some integrations (HubSpot) might need some updating.
What problems is the product solving and how is that benefiting you?
It distributes tracking events to multiple external track repositories.
Excellent CDP for relating multiple data sources
What do you like best about the product?
Being able to visualize the connection points between data inputs and outputs is extremely helpful for understanding how our data connections relate.
What do you dislike about the product?
There is a decent learning curve to understanding the system, but there are definitely less user-friendly systems out there.
What problems is the product solving and how is that benefiting you?
It helps me to funnel events from disparate systems and send them to downstream data sources. Additionally, creation of customer segments/personas helps to understand the user base and target marketing, outreach, etc. effectively.
Just a breeze to get all your events sent everywhere
What do you like best about the product?
Really easy to setup new sources and new destinations. They have so many integrations out of the box that it's really rare you don't have what you need.
Debugger tool is quite handy.
I'm always amazed when I discover a team not knowing Segment and wondering if they could benefit from it. It just saves so much time.
Debugger tool is quite handy.
I'm always amazed when I discover a team not knowing Segment and wondering if they could benefit from it. It just saves so much time.
What do you dislike about the product?
Based on your permissions sometimes you don't see some sources or destination, but you don't know they're there. Just something stating that some stuff is not displayed would help stop pinging teammates.
What problems is the product solving and how is that benefiting you?
It's helping us collect all the data from all third party tools and send it everywhere we want, very easily. Basically you don't have to wonder if or how you'll connect 2 apis to pass some data from one tool to another.
Saves a lot of time.
Saves a lot of time.
Segment is a Awesome CDP with easy and robust setup
What do you like best about the product?
Segment Connectors provide us with an easy understanding of connecting source and destination. It is something like plug and pay which I find is an excellent feature.
What do you dislike about the product?
One of the downsides I notice while working with Segment is that even though they have so many connectors, there are still some well-known platforms that don't have connections as a source or destination—for example, Pipedrive.
What problems is the product solving and how is that benefiting you?
Recently, in cases where they lack connections with any platform, they can provide support by creating great functions. Thou the services are on the expensive side. And also an easy and quick connection with Segment's Solution Archiet also is a great help.
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