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Segment - Middleware for your data
What do you like best about the product?
Segment offers so many plugins and connections with valuable software for many different industry types.
What do you dislike about the product?
It was not particularly easy to learn, but once you get used to the UI configuration, it becomes second nature.
What problems is the product solving and how is that benefiting you?
We are bringing data from multiple sources into one platform with Segment acting as the middleware for this execution.
Recommendations to others considering the product:
Review the product with someone technically familiar with data and data source integrations before taking on the responsibility of setting up your Segment account.
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Review Segment
What do you like best about the product?
The ability to centralize all data in the same tool is the best. You can forget about setting so many different tracking tools and pixels in your web or app
What do you dislike about the product?
The user interface can be a little unintuitive, and sometimes it gets stuck, so we have to reload the page several times.
What problems is the product solving and how is that benefiting you?
It helps us track product interactions with one snippet and send them everywhere.
easy to set up, easy to update, easy to analyze
What do you like best about the product?
great api documentation for implmentation
easy to use platform
easily integrated with other apps like amplitude
great store of information for product insights
easy to use platform
easily integrated with other apps like amplitude
great store of information for product insights
What do you dislike about the product?
none that come to mind off the bat
the UI is great for debugging while implementing and general overview of events
would be cool to have stronger visual analytics within segment instead of integrating with another platform
the UI is great for debugging while implementing and general overview of events
would be cool to have stronger visual analytics within segment instead of integrating with another platform
What problems is the product solving and how is that benefiting you?
product insight for what features get used how often
keeping analytics of user actions to be used for troubleshooting and investigating reported behavior
customer actions, seeing what individual customers are doing so implementation managers can advise with that insight
keeping analytics of user actions to be used for troubleshooting and investigating reported behavior
customer actions, seeing what individual customers are doing so implementation managers can advise with that insight
Best CDP tool
What do you like best about the product?
I used Segment for our product, and it is easily the best tool to capture the customer/user data. It is simple, organized, and helpful in integrating with multiple data sources.
What do you dislike about the product?
I really can't think of any at the moment. I guess more resources differentiating each type of calls could be added to Segment University so anyone using Segment get clarified.
What problems is the product solving and how is that benefiting you?
We captured customer data using segment that helps organize them better. Connects to/fro multiple sources.
Good UI tracking
What do you like best about the product?
Easy to read documentation/walkthrough. Robust UI JS library. Full-fledged dashboard to understand customer behavior.
What do you dislike about the product?
Lack of tutorials. Lack of mentions in leading UI/JS conference.
What problems is the product solving and how is that benefiting you?
Understanding customer behavior, and tracking for bugs/errors that slipped into prod.
Great Analytics Tool
What do you like best about the product?
My favorite part about Segment is the level of trust I have in the product. They have an excellent engineering team, and their product just works. I've used many tools where there can be delays or missing data and it seems like you're constantly talking with support to resolve issues, but I don't think I have ever had to open a support ticket with Segment. You set it up, and it works great.
What do you dislike about the product?
The UI can be a little confusing/daunting for first-time users. I first started using Segment in ~2016, and I liked the older UI better. But they have added a lot of features over the years, so the UI probably had to adjust with it.
What problems is the product solving and how is that benefiting you?
Integrating new analytics tools and creating clickstream data pipelines with ease. Even something as simple as adding a new script tag to a page take days depending on how your company's internal processes work, but with Segment it's very easy to just click a button and turn on a new tool.
The standard in CDP
What do you like best about the product?
Segment's onboarding and documentation are really helpful. Really easy to get started with, and they've also put out a lot of in-depth guides on Analytics. The UI is slick.
What do you dislike about the product?
It can become expensive as you need business features or scale very fast. It takes some time for some Destinations to populate, and it can be quite hard to debug that.
What problems is the product solving and how is that benefiting you?
Segment helps us unify tracking across a lot of different tools and enable marketing automation without having to rely on engineering to make changes to the product.
Segment Review
What do you like best about the product?
It seems easy to use at face value. Onboarding the new software was not hard as a beginner engineer.
What do you dislike about the product?
I have not discovered a feature I have disliked yet.
What problems is the product solving and how is that benefiting you?
Segment allows us to track the screens our viewers see and perhaps their drop-off points in a design flow.
Great way to deliver data where you need it
What do you like best about the product?
Segment makes life easier by enabling a whole slew of workflows and integrations to work thanks to stable, intuitive data delivery.
What do you dislike about the product?
It can be a bit difficult to understand how to get started if you're not a technical person.
What problems is the product solving and how is that benefiting you?
For one, we're delivering app usage data to several platforms to report on engagement stats, identifying power users, etc.
Recommendations to others considering the product:
Read the documentation to ensure you're getting the most out of the product.
A major time saver for our engineering team!
What do you like best about the product?
You can integrate Segment with so many other platforms and products, which makes it a very versatile platform. It's a great one-stop shop for all of our user data. It also has a Google Chrome extension which is extremely helpful.
What do you dislike about the product?
There is definitely a larger learning curve to understand how to use Segment as a non-technical person. I am still learning to understand all of their offerings and how to get the most out of it as a Product Manager.
What problems is the product solving and how is that benefiting you?
We no longer have to waste valuable engineering time and resources. Segment has saved our team a ton of time with integrations that would otherwise take them away from more important projects.
Recommendations to others considering the product:
Take some time to watch the videos that Segment has on their YouTube channel. I found these to be super helpful when learning how to use the platform, and it's saved me a lot of time that I would've spent trying to figure it out on my own.
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