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What more could I ask for?
What do you like best about the product?
Segment is the industry-leading CDP for a reason. It's incredible.
What do you dislike about the product?
The only major downside to using Segment is the cost. The more that we scale, the more it will cost. It essentially acts as a tax on all of our growth efforts unfortunately.
What problems is the product solving and how is that benefiting you?
Segment effectively replaces some full-time headcount for us. Instead of building and maintaining our own analytics infrastructure and having to manually integrate with all of our other SaaS providers, Segment makes it all a piece of cake.
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Amazing tool for marketers and product teams alike!
What do you like best about the product?
Segmenr grants product and marketing teams greater autonomy to control the experiences they wish to create for users/customers. After our initial integration with Segment, our marketing team's productivity has increased drastically.
What do you dislike about the product?
Continued development for their B2B data structure (accounts) is needed. Would love to see these accounts build deeper integrations into major destinations (Iterable/Braze, etc).
What problems is the product solving and how is that benefiting you?
CRM database architecture: massive increase in efficiency and autonomy for marketing team
Real time events: increased conversion for triggering user experiences in near realtime.
Real time events: increased conversion for triggering user experiences in near realtime.
Best Customer Data Platform
What do you like best about the product?
Amazing and simple Dashboard, how easy is for non-tech users to start adding sources and destinations. Personalized and real-time customer experiences
What do you dislike about the product?
To be honest, didn't find any points or services that I dislike in Segment, everything is working perfectly all time
What problems is the product solving and how is that benefiting you?
Collecting all user data from all our websites and managing them with different trackers (pixels) in one amazing dashboard provided by Segment. It's a complete data toolkit for our team.
Tracking your events with ease and accuracy using Segment
What do you like best about the product?
How simple it is to integrate Segment with other products & platforms. You can add a new destination in a few minutes, and a new source of events in a few hours of development.
Besides, their support team is really capable and has good knowledge of the platform to help you with any issues.
Besides, their support team is really capable and has good knowledge of the platform to help you with any issues.
What do you dislike about the product?
I would like to be able to see historical values, and as well a report of how many events were received from each source, and sent to each destination. This would allow me to measure how accurate is each of them.
What problems is the product solving and how is that benefiting you?
Tracking important events & screens, integrations with other platforms for product & mobile analytics, and sending raw events to our data warehouse directly for further analysis....
Recommendations to others considering the product:
Enabling identity merge is important if you would like to reduce the number of MTUs and make sure that events belonging to the same users are tracked under the same profile.
A great platform with awesome support and success staff to help get the most out of the product.
What do you like best about the product?
UI is good for setting things up non-technically
What do you dislike about the product?
There can be a lot of jargon and documentation for what, ultimately, is a simple thing.
What problems is the product solving and how is that benefiting you?
Hooking up marketing journeys to customer activities, deduplicating customers, managing permissions, pipelining data
Recommendations to others considering the product:
It's a great way of wrapping your customer (and other) data together across all your internal tooling.
Extremely flexible customer data platform which should sit at the middle of any company's martech
What do you like best about the product?
lots of sources and destinations available, as well as custom sources and destinations to tailor to own needs if they currently aren't supported. Requires less dev resources than other competitors as far as im aware
What do you dislike about the product?
Some destinations and source ownership between Segment and their partners can lead to a bit of back and forth (e.g. SDKs, missing features or bugs in functionality) with support teams.
What problems is the product solving and how is that benefiting you?
Resolving customer identity and being able to conglomerate all activities a customer experiences in one place with Personas. Easy to set up server-side tracking as well to circumvent ad blockers and create a complete source of truth when it comes to event tracking.
Central Source of Truth for company data
What do you like best about the product?
I can centralize all data, achieving consistency and transparency.
What do you dislike about the product?
Impossible to revert events when sent. This can be painful.
What problems is the product solving and how is that benefiting you?
We populate our CRM (HubSpot) with data coming from our Website / Web App. We can send all data to our data warehouse for BI purposes.
Lots of promises
What do you like best about the product?
The best thing about Segment is how it rallies the team around instrumenting events to make use of the massive amount of money you have spent. If you have a few common tools, it also helps sync those events or SAAS products to your data warehouse, but is overall a much more expensive solution than something like Fivetran, Stitch, et al for that latter use case. As far as data sync goes, it does help with data governance, but I can't help but think how that can be afforded through a conscious effort in a smaller team without such constraints.
What do you dislike about the product?
During the sales process and throughout the documentation, Segment promises a lot of things by either omitting information or oversimplifying integration. It is very worthwhile to read thoroughly through that documentation to fully understand the integration efforts before you sign a contract, as it isn't always as simple as firing an event to segment and pushing it somewhere else. They are improving this with cloud actions, but they can only do so much to abstract away the complexities and individual requirements of downstream destinations.
The Segment UI has a tonne of bugs and lacks documentation or helper text throughout (way better than Rudderstack though), which leaves you needing to reach out to support often for workarounds or explanations that sometimes their team cannot even provide.
Segment's BigQuery integration is stuck in 2012, generating a different dataset for each source and a different table for each event, which completely ignores the unique aspect of BigQuery in being able to (and preferring you to) design datasets with JSON-like structures. Even Google Analytics is sending events to a single table, which almost makes it a superior solution for tracking events in combination with its data layer.
The Segment UI has a tonne of bugs and lacks documentation or helper text throughout (way better than Rudderstack though), which leaves you needing to reach out to support often for workarounds or explanations that sometimes their team cannot even provide.
Segment's BigQuery integration is stuck in 2012, generating a different dataset for each source and a different table for each event, which completely ignores the unique aspect of BigQuery in being able to (and preferring you to) design datasets with JSON-like structures. Even Google Analytics is sending events to a single table, which almost makes it a superior solution for tracking events in combination with its data layer.
What problems is the product solving and how is that benefiting you?
Problem: Many different destinations with different named, defined, and described events.
Benefits: Rallying the team around a common data governance structure, which we had started anyways. Sometimes spending money can get people to rally around anything.
Benefits: Rallying the team around a common data governance structure, which we had started anyways. Sometimes spending money can get people to rally around anything.
Segment is really useful tool and its connection with Amplitude is extraordinarily successful.
What do you like best about the product?
Glad to Segment, we can track our events' data in a way more efficient way than other tools, also its connection with Amplitude helps to prepare important analyses really easy.
What do you dislike about the product?
I find Segment useful in many ways, the only feature I would like it to be improved is the delay in event processing. If it was faster, we could get better quality service.
What problems is the product solving and how is that benefiting you?
It is much easier to transfer and manage event data with Segment. It's dashboards allow us to track live events and search for user-based events. Our performance is increased visibly.
A perfect tool to track your app events
What do you like best about the product?
As a developer, I like the fact I can debug event tracking in real-time also the convenience of having a single place where I can route my events to other analytics apps such as Mixpanel, Google Analytics etc
What do you dislike about the product?
The one and only thing I dislike on Segment it's when I want to debug events of a source that has many track requests simultaneously it's hard for me to find it and often I have to try and find it at the destination app.
What problems is the product solving and how is that benefiting you?
Keeping track and routing thousands of user events that helps me and my team with user experience analysis. Also the implementation it's pretty easy and the documentation is well described and helpful.
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