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Great and easy to use CDP
What do you like best about the product?
How easy it is to navigate within the platform itself and to connect data between tools. The Personas feature is particularly useful and the capabilities keep expanding on a consistent basis.
What do you dislike about the product?
While it saves a lot of time to not integrate with all the tools because Segment does that, it is rather expensive. Support could be a bit more proactive to make sure the implementation is done correctly.
What problems is the product solving and how is that benefiting you?
Integrating with different marketing tools without having to worry about moving data and syncing it to all the martech stack tools we have.
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Segment is a must-have to install new tools and connect all your tech stack together
What do you like best about the product?
The ability to one-click install new destinations and have all my data there.
What do you dislike about the product?
I've seen Segment get blocked by ad-blockers / cookie-blockers, that's the only downside I can think of.
What problems is the product solving and how is that benefiting you?
Having multiple tools and not having to go through a painless implementation process with each.
My single favorite tool as a PM
What do you like best about the product?
Segment gives me complete control over all the data coming from our products, nearly codelessly. It also makes sure that data is uniform and clean. Support is prompt and excellent
What do you dislike about the product?
Honestly nothing. Every time myself wishing Segment had some capability, I find out it already offers said capability. From PII management to call error troubleshooting.
What problems is the product solving and how is that benefiting you?
Before Segment we had to install and code for every tool in our stack separately (Mixpanel, Google Analytics, Fullstory, etc.). Now we just do it once, and when I want new tools added its as easy as one click.
Recommendations to others considering the product:
Ive recommended Segment to anyone who will listen for the last 5 years of my career. Everyone who has heeded that recommendation has come back happy. Just use it.
Segment makes it simple to have a Single Source of Truth for our customer
What do you like best about the product?
Segment is incredibly simple to use and seamlessly integrates into other technology, allowing us to put data, and the customer, at the heart of our technology and business
What do you dislike about the product?
Segment is not the cheapest software or contract we have, by far. However, if you have solid data and technical support you will get a strong return on your investment.
What problems is the product solving and how is that benefiting you?
Segment allows us to create a single source of truth for our customers. Similarly, we use it to embed our data into all of our technology stack. It is easy to set up and usually error free
Recommendations to others considering the product:
I would strongly recommend Segment.
A must have tool for every SaaS company, at every single stage!!!
What do you like best about the product?
Segment is just amazingly easy to setup and use. Across the entire team (developers, product designers, marketing, product, management and more), the value that we gain compare to the amount of effort spent is just unbelievably good!
What do you dislike about the product?
Converting to a business (enterprise) account took too long for our organization, and during the wait phase, some of Segment's greatest features were blocked for us to use.
What problems is the product solving and how is that benefiting you?
Settings up the infrastructure for PLG and product analytics across all products and departments, lowering dev dependency, creating clearer and better looking code, implementing and integration tools onto our product stack and way more!
Very convenient for SaaS companies
What do you like best about the product?
- Works very well as a "data hub" to ingest data and forward data off to other sources (marketing tools, analytics, data warehouse)
- Does a lot of things well out of the box. Data teams can be productive without needing help from engineers
- Scales well as your company grows
- Does a lot of things well out of the box. Data teams can be productive without needing help from engineers
- Scales well as your company grows
What do you dislike about the product?
- With the event debugger, you can only view events in real time. You can't inspect events from the past
- Data governance is difficult to manage. The protocols product doesn't really help much. No good solutions for managing data quality in your events
- Expensive and has vendor lock-in, hard to change once you've investing in setting up the instrumentation
- Data governance is difficult to manage. The protocols product doesn't really help much. No good solutions for managing data quality in your events
- Expensive and has vendor lock-in, hard to change once you've investing in setting up the instrumentation
What problems is the product solving and how is that benefiting you?
Makes event instrumentation much easier for product companies.
For Saas teams, the account management feature are good, events can be associated with groups and not just individuals
For Saas teams, the account management feature are good, events can be associated with groups and not just individuals
Must have when getting started with analytics
What do you like best about the product?
Easy to set up, set and forget. Simply implement their easy API and then you will have the ability to switch on many different integrations.
What do you dislike about the product?
You'll need to reimplement the service's API itself if you want to do something segment doesn't support (e.g. using an id over an email for instance)
What problems is the product solving and how is that benefiting you?
Solves the problem of having to spend a lot of time setting up each integration we need as a fast-growing start-up.
Recommendations to others considering the product:
Even if you only need to integrate one platform, better to spend the time setting up segment than that one platform - then you have access to countless others.
Great CDP with growing list of capabilities
What do you like best about the product?
The ease with which you can send events to destinations (ad platforms, ESPs, etc.). Also helps marketers, product managers, and engineers get on the same page about what is and should be tracked.
What do you dislike about the product?
Would be great to have a system similar to Facebook pixel helper that lets you click around your site to create/define events. Instead, you have to rely on engineers to code each event. And it would be great to have a tool that helps you create a schema. It's laborious work that could be easier with some sort of tool to help guide someone through that process.
What problems is the product solving and how is that benefiting you?
Segment simplifies collecting data around how users interact with your product and communicating that data to external sources, like ad platforms, email providers, etc.
Wonderful start into event analytics and CDP world
What do you like best about the product?
Web platform is perfectly designed for newbiees. Even if I don't have any prior experinces on CDP, event analytics world , I never faced any difficulties within platform
What do you dislike about the product?
To be honest, I don't have any! But maybe a brief onboarding assets can be implemented when a new user signs up.
What problems is the product solving and how is that benefiting you?
I am a business user and been trying to get insights on mixpanel. I can directly go to segment to see how our events are send to database, without asking to data people. It helps me save time and effort.
Finally a way to connect everything.
What do you like best about the product?
Segment provides native integrations to get events and data from most of the services we use to all of the places we need to see reports. This includes frontend analytics, payments, engagement metrics, etc.
What do you dislike about the product?
It can be cumbersome to set up multiple instances of the same sources (i.e. web events) with different destinations (i.e. Mixpanel, GA, or your own reporting solutions). Ultimately it is possible and Segment has made significant improvements in allowing copying configurations, but setting up a complete graph of data connections still requires a lot of repetitive configuration.
What problems is the product solving and how is that benefiting you?
Segment connects sources of data (analytics, engagement events, record collections for reporting, etc) with the places that data is used for reporting and further engagement (everything from Slack to Mixpanel to BI tools). We benefit from segment because our operations and executive team can easily see the results of product and sales efforts due to reporting made possible by Segment.
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