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Twilio Segment

Twilio Segment | 1

Reviews from AWS Marketplace

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External reviews

552 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Anish A.

Best Website Event Analysing tool

  • September 27, 2022
  • Review verified by G2

What do you like best about the product?
The segment is easily the best application available in the marketplace right now to analyse the website data. The easy-to-use UI is super helpful in connecting all our tracking applications to the website.
What do you dislike about the product?
The segment is a bit expensive compared to its competitors. It is hard for a small startup to allocate that much money for data analytic tools while Google Analytics and MS Clarity do it for free.
What problems is the product solving and how is that benefiting you?
We use Segment to track all the events on our website from User signup until the time they log out of the panel. It helps us to understand user behaviour in a meaningful way and the experience more smooth for them.


    Computer Software

Segment data is invaluable to us

  • September 09, 2022
  • Review verified by G2

What do you like best about the product?
Honestly, I don't have to think about Segment much beyond the initial instrumentation in our product. It's integration into rich UX experiences like Amplitude and Looker make it a great tool to work with.
What do you dislike about the product?
The handoff to Amplitude can be a bit wonky at times. Filtering out, or filtering in new events can take a long time.
What problems is the product solving and how is that benefiting you?
Without Segment, we'd have to instrument multiple tools in our product. With it's rich integrations, we're able to instrument once, and deliver data where we need it most.


    Gilles B.

The tracking foundation for any SaaS

  • September 04, 2022
  • Review verified by G2

What do you like best about the product?
Segment is an infrastructure, a tracking framework and a data hub all at once. It has been the cornerstone of our product data and operational data operations since the very beginning.
What do you dislike about the product?
Even though it provides much control, it still requires strong ownership to keep it clean. Having someone in charge is also essential to control the privacy stakes and the pricing (which can get very expensive).
What problems is the product solving and how is that benefiting you?
It solves tracking management and makes dev work much easier when you have multiple tools to send data to. In essence, it makes everyone much more productive, tech and marketers alike.


    Information Technology and Services

great tool could use some updates

  • August 31, 2022
  • Review verified by G2

What do you like best about the product?
Segment powers our whole analytics platform. Its great for integrations with braze, amplitude, and redshift
What do you dislike about the product?
the UI is pretty bad. Segment does not make it easy to navigate from protocols to connections. Their web experience is pretty bad too as I'm unable to have multiple screens open when trying to compare tracking plans or destinations.

The most frustrating part is getting access to an export of my connections. Segment doesn't allow you to do this and their only response is using postman to send a get request but this doens't allow you to get an export of all your destinations.
What problems is the product solving and how is that benefiting you?
Segment solves the problem of understanding what actions users are performing on your help. It solves many problems around this as it helps drive communications and analytics in downstream tools


    Somil M.

Had to switch to Rudderstack. Unsure if Segment was the issue.

  • August 11, 2022
  • Review provided by G2

What do you like best about the product?
My favourite feature is the live debugger. I like how Segment can control what to send. One of the best things would have to be the ease of use. One of the best CDPs.
What do you dislike about the product?
Pricing. There are many other CDPs which provide better or more competitive pricing. The pricing should be lenient like Rudderstack and price more on destinations instead of MTUs.
What problems is the product solving and how is that benefiting you?
Allowed me to capture all sorts of customer behaviour from my website. I used it in conjunction with Amplitude. It was very useful until I found out I'm getting incorrect events post which I had to switch our CDP. I am unsure if the issue was with Segment or Amplitude.


    Hospital & Health Care

Connects all the data

  • August 09, 2022
  • Review verified by G2

What do you like best about the product?
Segment allows us to connect all the things we need to connect.
What do you dislike about the product?
Nothing in particular - seems pretty straight forward, thankfully!
What problems is the product solving and how is that benefiting you?
Connecting data together. Helps us collect, clean, and then put into use our data, helping us be smarter / more effective.


    Financial Services

A way to connect everything!

  • July 08, 2022
  • Review provided by G2

What do you like best about the product?
To access events and data from the majority of the services we use to receive reports, Segment offers native connectors. This includes payments, health metric instrumentation etc
What do you dislike about the product?
Not as such but it sometimes can be cumbersome and difficult to integrate tools
What problems is the product solving and how is that benefiting you?
Tracking significant events, integrating with other platforms for product analytics, and providing raw events directly to our Datalake for data availability on looker and amplitude.
Recommendations to others considering the product:
robust and simple to use analytics collector tool


    Computer Software

Great Integration. Easy to use Interface

  • July 01, 2022
  • Review provided by G2

What do you like best about the product?
Great Integration and observability with any platform you like. Very simple to use interface. Everything is abstracted.
What do you dislike about the product?
Documentation could be a little better and detailed.
What problems is the product solving and how is that benefiting you?
Basically, it helps us in tracking our user events and to identify any problems with our platform.


    Computer Games

Essential tool

  • June 02, 2022
  • Review verified by G2

What do you like best about the product?
Easy to use, computed traits, granular routing of data to the right place
What do you dislike about the product?
Could be easier to find some of the functions (debugging, etc)
What problems is the product solving and how is that benefiting you?
It allows us to route the right data to the right tools in a super easy way.


    claudia g.

Segment Review QA & PM

  • June 01, 2022
  • Review provided by G2

What do you like best about the product?
I started to use Segment on the QA side of things, first time using it, found it very simple to review actions and views taken in the app. It was very detailed and caught everything the client requested to track.
I am using Segment for a second time as a Project Manager now so it has a different focus, attended a webinar and have also been doing some research on integration with other interactive tools for dashboard creation and marketing side of things.
What do you dislike about the product?
I think as I start to use more Segment I would be able to compare with other tools, but this is way different than GA and other tools I've used in the past so want to be able to explore/discover Segment full potential to find disadvantages to my focus point but so far so good
What problems is the product solving and how is that benefiting you?
what's going to be most important is how we use Segment as a potential tool at our company. I've only used following client's expectations so I want to be able to share what Segment can do with my team