Reviews from AWS Marketplace
0 AWS reviews
-
5 star0
-
4 star0
-
3 star0
-
2 star0
-
1 star0
External reviews
External reviews are not included in the AWS star rating for the product.
Flawless
What do you like best about the product?
The integration to our application has been absolutely flawless.
The api is sensical and implementing a new event only takes seconds of expensive dev time.
The api is sensical and implementing a new event only takes seconds of expensive dev time.
What do you dislike about the product?
It's great for our use case, but a bit pricey for smaller projects.
It's hard to figure out which user did what from the debugger.
It's not so much a problem with Segment as a problem with another service we use, but one of the destinations we wanted to use would require us to upgrade our plan on that other service. Bummer.
It's hard to figure out which user did what from the debugger.
It's not so much a problem with Segment as a problem with another service we use, but one of the destinations we wanted to use would require us to upgrade our plan on that other service. Bummer.
What problems is the product solving and how is that benefiting you?
Not having to set up and maintain connections between different services. Which barely worked before anyway.
- Leave a Comment |
- Mark review as helpful
Segment has allowed us to level up our data game across every department
What do you like best about the product?
As a product manager, Segment allows me to get a great understanding of where data is coming from, and where it is flowing to. This allows me to make my data-based decisions far more confidently, as I am sure it is both coming from the right place & is accurate.
What do you dislike about the product?
There is not much to dislike, segment has really made my job easier in terms of data needs.
One recommendation would be the ability to see a longer history of violation history on the home page. Currently, you can only see 24 hours or 7 days. I would also like the option top see the past 30 days.
One recommendation would be the ability to see a longer history of violation history on the home page. Currently, you can only see 24 hours or 7 days. I would also like the option top see the past 30 days.
What problems is the product solving and how is that benefiting you?
The biggest problem segment solved for us was the ability to nail down events for specific actions within our product, and be certain e had the right data on usage at that moment, as well as over time.
A big use case of our segment events is to judge user behavior over an extended period of time, so we can understand what leads to conversion, churn, or many other outcomes.
Segment has allowed us to not only set up the events necessary to track these, but also be confident in the data we are collecting.
A big use case of our segment events is to judge user behavior over an extended period of time, so we can understand what leads to conversion, churn, or many other outcomes.
Segment has allowed us to not only set up the events necessary to track these, but also be confident in the data we are collecting.
Best CDP to have in your growth and marketing stack
What do you like best about the product?
I've been using Segment at different companies for the last 6 years and every time I've introduced Segment to a org, it had an immediate impact across multiple teams - marketing, growth, product, cx. Some highlights:
- Flexibility to plug in new tools and replay historical data
- All user data in one place (360 visibility)
- Ease of use and speed of deployment of new campaigns, personalization across multiple channels
- Strong product roadmap and a great support team
- Flexibility to plug in new tools and replay historical data
- All user data in one place (360 visibility)
- Ease of use and speed of deployment of new campaigns, personalization across multiple channels
- Strong product roadmap and a great support team
What do you dislike about the product?
Segment isn't the cheapest CDP but the price is justified by a strong product roadmap that can lead to product consolidation. You need to have access to technical resources during the implementation phase which can be tricky for smaller teams. Sometimes the inability to use a custom id when sending data to certain destinations is limiting.
What problems is the product solving and how is that benefiting you?
Before Segment, all user data was dispersed across multiple data sources - CRM, data warehouse, and product. Segment allowed us to unify data into one place and gave us the ability to instrument personalized campaigns, notifications, and product experiences in real time. Furthermore, with the addition of the Engage product, Segment gave us the ability to instrument user notification system from one place.
Has become a core component in our business
What do you like best about the product?
With over 200 out of the box integrations, it has enabled our business to minimise development effort and seamlessly connect multiple systems in no time.
What do you dislike about the product?
A lot of integrations to remain in beta and some have required custom solutions due to volume of data, I.e, hubspot.
What problems is the product solving and how is that benefiting you?
Segment allows us to create a customer super object and ingest data from multiple sources. This joined data can then be leveraged in many ways
Ultimate CDP
What do you like best about the product?
The connections and personas functionality are critical for our business, as several integrations are built upon Segment as a connector.
What do you dislike about the product?
Price is a bit hefty, but factoring in saved integration and maintenance costs, the price is worth it.
What problems is the product solving and how is that benefiting you?
Integrating tracking with paid ads and powering other CRM programs.
Powerful tool, with a tricky implementation
What do you like best about the product?
Segment allows us to define events and properties one time for use across multiple platforms.
What do you dislike about the product?
Segment has been difficult to implement perfectly vs. our database data - where there are different entry points.
What problems is the product solving and how is that benefiting you?
Allows us to easily power our marketing tools and enables our marketers to spin up new channels without the help of developer resources.
Very sorted and saves a lot of bandwidth and resources
What do you like best about the product?
Ease of implementation of events. Plug and play any new destination. Protocols helps us keep a close tap on the efficient implementation of the events even when there is no QA.
What do you dislike about the product?
Pricing is slighltly on the upper side, especially post the acquisition. If this can be worked upon then rest everything is very good. Very reliable service from them.
What problems is the product solving and how is that benefiting you?
Unified analytics for my platform. Help create a data lake for my events (in addition to sending them to other destinations). Help maintain an events library.
The go to for instrumentation/tracking
What do you like best about the product?
Great compatibility across different sources and targets for piping data between different parts of the data pipeline. Perfect for instrumentation of tracking events.
What do you dislike about the product?
Settings can sometimes be a bit difficult to interpret without consulting help articles.
What problems is the product solving and how is that benefiting you?
Segment helps us pipe data around between ios/web/android to different data sources like Redshift/Amplitude/etc.
Intuitive UI
What do you like best about the product?
I am not an engineer nor a data science geek, but I have found Segment pretty intuitive. Also, accurate. The learning curve for a newbie was about 5 minutes and then I felt unleashed to figure out many other features.
What do you dislike about the product?
It's yet another system to have to log into. But it's been a dependable backup with other software that is not functioning quite right. I keep it bookmarked at the top of my screen, and when I log in, I feel like anything is possible. But I have to log in, that's all.
What problems is the product solving and how is that benefiting you?
I constantly need to check instrumentation to be able to look at customer behavior analytics. It's essential to find points of friction in actual customer behavior (it's part of my job in content design - to see where users are getting stuck).
Very powerful tool to bring CRM to the next level
What do you like best about the product?
The real time data and computing capabilities
What do you dislike about the product?
Lack of ability to use Segment to send messages directly through CRM platform
What problems is the product solving and how is that benefiting you?
Real time data
showing 91 - 100