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Great platform, lots of capabilities
What do you like best about the product?
Our team likes the ability to create audiences without needed help from other teams. We have extensive customer data at our finger tips.
What do you dislike about the product?
There are a few small user experience things that could be tweaked to make them more efficient.
What problems is the product solving and how is that benefiting you?
We're solving for fragmented data. We had multiple systems sending different types of emails. Now we have visibility across the system as we have consolidated.
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Easy to use
What do you like best about the product?
Personally, my favorite part of Cordial is the ease of use. Teaching fellow employees how to operate is a breeze. Solves every problem that ESPs create.
What do you dislike about the product?
Currently, I haven’t experienced any downsides with the product.
What problems is the product solving and how is that benefiting you?
With Cordial, the benefits are endless. Messages are tailored to what our customers need, and I feel as though we get the most out of our customers data.
Great features, outstanding customer support.
What do you like best about the product?
Cordial has a complete feature set to make our email campaigns really shine. They are currently helping us with inbox placement and we have begun to see improvements on that front in a short period of time. Most of all, their customer support is top notch. Any questions that we've had have been handled in a quick and efficient manner.
What do you dislike about the product?
Nothing yet! We have been pleased with everything from implementation to our current efforts of improving email inbox placement.
What problems is the product solving and how is that benefiting you?
Email delivery to inbox rather than spam. Abandoned cart sequence. Working getting more aggressive with email marketing via browse and view abandonment.
Recommendations to others considering the product:
If you are looking for an easy to implement and manage, full featured email service provider, give Cordial a shot.
Great up and coming platform
What do you like best about the product?
Cordial’s overall ease of use has really impressed me after using another enterprise platform for several years. It did not take me long to get our email campaigns sending again during our transition period and I never feel like I am drowning in views or set up screens. What used to takes 4 screens of options and a few deep platform settings changes is usually done with few clicks.
Filtering the audiences for sends is easy and intuitive. New features and tweaks are added almost monthly but never really disrupt the overall flow of the UI.
*Best Feature -> Their staff is incredibly helpful and responsive to email and help tickets. This is so critical when dealing with marketing deadlines. You won't wait hours and hours for replies.
Filtering the audiences for sends is easy and intuitive. New features and tweaks are added almost monthly but never really disrupt the overall flow of the UI.
*Best Feature -> Their staff is incredibly helpful and responsive to email and help tickets. This is so critical when dealing with marketing deadlines. You won't wait hours and hours for replies.
What do you dislike about the product?
Would be nice to have the option to export more of email performance and audience trends as a CSV versus an image.
Filtering audiences based on the non-subscriber data is still in the works. Have had to work around this for some sends.
Dynamic content and a/b testing body content requires scripting and may not be easy for end-user types. and you will have to take a deep dive on the how your product/site/subscriber data is stored before you send more sofiticated emails. (I am sure this is case for most ecommerce related applications)
Would be nice to see a few more options for out of the box intergrations with other marketing software.
Filtering audiences based on the non-subscriber data is still in the works. Have had to work around this for some sends.
Dynamic content and a/b testing body content requires scripting and may not be easy for end-user types. and you will have to take a deep dive on the how your product/site/subscriber data is stored before you send more sofiticated emails. (I am sure this is case for most ecommerce related applications)
Would be nice to see a few more options for out of the box intergrations with other marketing software.
What problems is the product solving and how is that benefiting you?
The ability to send cart, browse abandonment and triggered/retargeted emails has shifted the whole focus of our email program. These are great sales closing tools and we have seen these emails, direct on-the-fence customers, to reach out to our customer service team.
Recommendations to others considering the product:
I would take the extra time to build out the product/order data that feeds into Cordial. This will make your life easier down the road and you will have more options when filtering your audiences and creating more personalised messaging.
Cordial's client experience team lives and breathes the company's main value.
What do you like best about the product?
When you work with Cordial's team, you know that you are in good hands. Cordial has been an integral part of our ESP migration. Without them, the entire experience wouldn't have gone as smoothly as it did.
What do you dislike about the product?
Cordial's ESP tool doesn't allow for audience list splits by percentages and capping.
What problems is the product solving and how is that benefiting you?
Cordial allows us to send out emails faster and in a more automated/targeted fashion.
Recommendations to others considering the product:
You can count on Cordial's team to help you with any questions you may have.
The best ESP for Today's Digital Marketer and Developer
What do you like best about the product?
Cordial is a robust platform that really delivers when it comes to flexibility and performance. With its many audience targeting rules and segmentation features, machine learning technology (for content optimization experiments), contact list management, custom reporting & analytics, inbox placement tests, personalization features, and image hosting, you have all the tools you need to create a successful B2C email program. (I'm sure there's more I'm forgetting!)
What do you dislike about the product?
The lack of a WYSIWYG editor initially created a steep learning curve for our lean marketing department. HTML/CSS proficiency is required as well as having a basic understanding of javascript/JSON. Over time, we learned and adapted, and it was no longer a problem. Fortunately, Cordial his releasing a sculpt editor this year!
What problems is the product solving and how is that benefiting you?
B2C direct marketing and communication.
Recommendations to others considering the product:
Educated yourself on the product. You are your only limiting factor.
Cordial is as advertised
What do you like best about the product?
The integration of customer data and the ability to use that to market within our email blasts. The many options for which we have to integrate. The testing tools and the documentation on how to integrate.
What do you dislike about the product?
So far i have no complaints. We have been able to perform all tasks for which we set out to complete.
What problems is the product solving and how is that benefiting you?
We are able to streamline our marketing emails much easier. We now have the ability to market based off of customer interaction with our website. Cordial has opened our eyes to our deliverability issues and given us a path to improve our reputation.
Building a strong email program together
What do you like best about the product?
Cordial's Collaboration with the platform and our program is something we are extremely pleased about. We know that with Cordial, our thoughts are being taken into consideration and are often implemented and they are such a great team to work with. Even more than collaboration, we're very excited that we're able to create such robust personalized emails and modules for our program.
What do you dislike about the product?
Bugs & data issues are pesty and can often effect efficiency and workflow.
What problems is the product solving and how is that benefiting you?
We're implementing personalized emails and modules at a high rate. These emails have boosted contributed significantly to our program.
Recommendations to others considering the product:
Keep developing and onboarding new things as we're always excited to try them out and present feedback!
Email Marketer
What do you like best about the product?
Smarty, sculpt, customer support, event tracking
What do you dislike about the product?
Testing setup involving content testing.
What problems is the product solving and how is that benefiting you?
Automation. Smarty, sculpt and event tracking are making complex automation possible
Recommendations to others considering the product:
Testing/Experperiment needs to have it own interface and not involved having to put additional code into the html.
Great Backend - Awesome Support
What do you like best about the product?
Cordial API is robust and complete, allowing for custom solutions and quick implementation.
Our dedicated support team is always available and takes the time and effort to listen to our needs.
Our dedicated support team is always available and takes the time and effort to listen to our needs.
What do you dislike about the product?
Admin UI is a little unpolished, although has gotten better over the last year.
What problems is the product solving and how is that benefiting you?
Abandoned Cart Emails
Product Browsing Tracking & Recommendations
Customer On-Boarding Automations
Gift Card Redemption
E-Book Delivery
Cordial is refreshing to work with from a data standpoint, they've allowed us to take email systems in-house so we can provide insight on performance and growth.
Product Browsing Tracking & Recommendations
Customer On-Boarding Automations
Gift Card Redemption
E-Book Delivery
Cordial is refreshing to work with from a data standpoint, they've allowed us to take email systems in-house so we can provide insight on performance and growth.
Recommendations to others considering the product:
You might need some development resources to utilize all the features, but support is great. Shopify App will work for most businesses (we had to make custom solutions).
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