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External reviews

333 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Gerardo S.

Gerardo's Review about Tealium Customer Data Hub

  • April 23, 2025
  • Review provided by G2

What do you like best about the product?
I’ve been using Tealium Customer Data Hub for a while now, and overall, it’s a solid platform if you need a robust way to unify and activate customer data. It’s definitely geared more toward larger businesses with the technical resources to handle it, but once it’s set up, it can be really powerful.

One thing I really like is how flexible it is. You can pull in data from tons of different sources, stitch it together in real-time, and send it off to various tools like ad platforms or analytics. The built-in tag manager (Tealium iQ) is also a huge plus—it saves time and helps keep things organized on the site without constantly bothering developers. I also appreciate the emphasis on privacy and compliance, which is getting more important every day.
What do you dislike about the product?
The setup can be complex and requires a decent understanding of how data flows. You’ll probably need a developer to get things going properly. Also, the interface isn’t the most user-friendly—it can feel a bit overwhelming at first, especially if you’re not super technical. And yeah, it’s pricey. As your event volume grows, so does your bill, so it’s something to keep in mind.
What problems is the product solving and how is that benefiting you?
Before Tealium, our customer data was scattered across multiple tools — CRM, website analytics, paid media, email platforms — and it was difficult to create a unified customer view. Tealium helps us centralize that data in real time, which means we can better understand user behavior and tailor our messaging accordingly.


    KATIE L.

Digital velocity conference killed it!,,

  • March 05, 2025
  • Review provided by G2

What do you like best about the product?
How user friendly the UI is. And that it can easily integrate with products for media streaming.
What do you dislike about the product?
Would like to have seen some products using connected tv devices to see how the SDKs are working.
What problems is the product solving and how is that benefiting you?
The issues with cookie and privacy along side OneTrust


    Sports

Tealium TiQ

  • March 05, 2025
  • Review provided by G2

What do you like best about the product?
I like the availability of the data layer, and the extensions.
What do you dislike about the product?
The tags sometimes require working knowledge of the templates when it’s not not working as expected, or requires customization.
What problems is the product solving and how is that benefiting you?
Deployment of various marketing technology stacks.


    Jayakrishnan K.

Tealium tag management is awesome

  • March 05, 2025
  • Review provided by G2

What do you like best about the product?
The customer data hub help us with CDP..
What do you dislike about the product?
I don’t have anything to dislike on data hub
What problems is the product solving and how is that benefiting you?
Tealium tag management systems helps us to control all the analytics tags and marketing tags. Great part it, we can control everything using the consent integration.


    Financial Services

Great product

  • March 04, 2025
  • Review provided by G2

What do you like best about the product?
Easy access and nice interface. Makes the workflow easier.
What do you dislike about the product?
I can only open one tab at a time. I would like to be able to see more than one view at a time.
What problems is the product solving and how is that benefiting you?
Helping me maintain and add tags


    Financial Services

Amazing platform, partner and superb customer service and account team!

  • March 04, 2025
  • Review provided by G2

What do you like best about the product?
We have been using Tealium for years now and we are happy customers. The online training courses and onboarding process is amazing. They are the very first ones who introduced first party data strategies and they are still the best ones. Our account and customer success teams have been so caring and understanding and took care of us.
What do you dislike about the product?
Not a dislike but just a request. I would like to see how Tealium can also think of retention channel integration aside from advertising and digital media channels.
What problems is the product solving and how is that benefiting you?
Tag management, consent management and soon CDP


    Financial Services

Tealium - great for tracking visitors and audiences

  • March 04, 2025
  • Review provided by G2

What do you like best about the product?
Tealium is reliable and scales well to track our visitors and allows us to put our best foot forward when reaching them.
What do you dislike about the product?
So far so great! We have not run into any significant negatives yet.
What problems is the product solving and how is that benefiting you?
Tracking customer interactions and trends.


    Jim K.

Best Product Experience hands down.

  • March 04, 2025
  • Review provided by G2

What do you like best about the product?
functionality is unlimited, the options to active and create audiences is endless
What do you dislike about the product?
no concurrency, we have 10 agencies working in the platform
What problems is the product solving and how is that benefiting you?
creating new customer activation opportunities


    Gary L.

The capabilities, integration support, and product knowledge from Tealium are excellent

  • March 04, 2025
  • Review provided by G2

What do you like best about the product?
Centralizes our data as one source of truth and allows us to activate it
What do you dislike about the product?
It’s a big lift to integrate but worth every effort
What problems is the product solving and how is that benefiting you?
Data access, provides efficient activations and relevant consumer communications


    Automotive

Great implementation & team

  • March 04, 2025
  • Review provided by G2

What do you like best about the product?
The capabilities in the software and the knowledge the Tealium team brings to the table.
What do you dislike about the product?
I wish training portal had more automotive specific documents.
What problems is the product solving and how is that benefiting you?
Ad suppression. Service schedule abandonment.